Marketing Manager

YOU

As our Marketing Manager you will have the responsibility for the creation of the long-term strategy from deep diagnosis through to long term plan, ensuring all stakeholders are kept informed (GB+I/Europe) in a timely manner. This strategy should expand to the 2030 horizon and be a leading voice in the business here, influencing GB and European Board.

You will have true autonomy - Suntory runs a decentralised Marketing model which means the end-to-end Marketing of Lucozade is led by this individual.

You will have direct responsibility for the Brand DNA and visual identity, ensuring the brand world and brand book are bought to life, adhered to and lived and breathed.

Lucozade is currently in +20 countries and have ambitions to grow its footprint globally. This element of the role is growing in importance ensuring markets adhere to the brand guardrails and grow the brand.

You will be the key point of contact for SWBI and will implement the mindset in this role ensuring CBI product development (liquid, pack 2D, pack 3D) continues to evolve on core.

A key element of this role is the connection with CBE and Sponsorship Teams to ensure information and alignment is shared in a timely manner. This role is part of the Lucozade Leadership Team.

You will have the opportunity to build our future innovation pipeline 

Your love of sport is an important element in this role.

ABOUT YOUR ROLE

• Long Term Strategy - the creation of the MTP 3-year strategy plus 2030
• Direct responsibility for the Brand DNA and visual identity - brand world and brand book are bought to life
• Brand Guardianships – creation and monitoring on adherence
• 3 yr Innovation Pipeline
• Responsible for Lead Market Model (LZ across other countries)
• Responsibility for the Evolution of Core Pack and Liquid
• Responsibility for the CBI campaigns
• Ensure the Core of Lucozade grows longer term
• Communication skills critical to ensure alignment across CBE and Sponsorship.
• Take a Leadership role in building and engaging the total Lucozade Team (and Marketing)
• People Management and experience of managing high performing teams. Passionate about developing people (or a track record of developing people)
• Strategic creative ownership of a brand and building brand equity - including advertising development, media strategy, writing briefs, agency management and digital strategy.

WHAT'S IN IT FOR YOU

As our Marketing Manager you will have the incredible opportunity to work on Lucozade which is the leading Sports & Energy drink in the UK, the 12th biggest brand in FMCG, with an enviable portfolio of products and partnerships, athletes, influencers including Jude Bellingham, Anthony Joshua and the England football teams. Backed by almost 100 years of science and functional energy expertise and with a sizeable annual budget and a proven track record of innovation and communication. It is an iconic brand on the pitch that deserves an exceptional leader. 

WHAT I NEED TO BE SUCCESSFUL

STRATEGIC THINKING: Build clear, compelling, and challenging brand plans that deliver for the consumer, customer and company. Be the voice of consumer, identifying both tactical and long-term opportunities while analysing the competition and identifying new opportunities. Connects compel pieces of information and turns them into excellent execution

BUILDING TEAMS & DEVELOPING PEOPLE: As a Senior leader in the business and a People Manager, the expectation is to build a high performing team, developing a culture of trust, collaboration and teamwork. Be a leader across the Lucozade Team (And Marketing) and have the ability to adapt communication style and be passionate in investing time in developing their team and succession plan.

AUTHENTICITY:   Strong, authentic leadership needed – must build strong, trusting relationships across multiple stakeholders and be able to influence as needed.   Must be confident to challenge the status quo with a healthy balance of assertiveness and tact.

CREATIVITY & LEADING CHANGE: Ability to think big for their brands and team. Identify and lead change using external agency partners to creatively give our brands a competitive edge. Be prepared to experiment, try new approaches and the courage to fail on the road to success

YOUR FUTURE WITH US

Joining Suntory isn’t just about taking on a role, it’s about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you’ll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.