Brand Manager

Who We Are

We are Suntory, a global leader in the beverage industry with a heritage that dates back to 1899 in Osaka, Japan. Today, we operate across more than 265 group companies worldwide, employing over 40,000 people. Our portfolio spans soft drinks, spirits, beer, wine, ready-to-drink beverages, and wellness products, combining tradition with innovation to deliver exceptional quality.

We are driven by our philosophy, “Bringing Water to Life,” which reflects our deep respect for nature and our commitment to sustainability. We strive to enrich lives and create harmony with people and nature through everything we do.

As one of the world’s leading beverage companies and the third-largest distilled spirits company globally, we continue to grow while staying true to our values of quality, craftsmanship, and responsibility to society.

About your role

As Brand Manager for Lucozade within the Core Brand Execution team, you’ll be stepping into a pivotal role at the heart of one of the UK’s most iconic Sports & Energy drink brands. Lucozade has a long-standing legacy and a powerful presence in the market, backed by high-profile partnerships with Liverpool FC, Jude Bellingham, Anthony Joshua, and the England football teams. This role offers the opportunity to work with a sizeable annual budget and a brand that thrives on innovation, creativity, and bold thinking. You’ll be part of a fast-moving, entrepreneurial business within Suntory, where your ideas and energy will help shape the future of a brand loved by millions.

What You'll Do

You’ll be responsible for executing in-year brand plans across key consumer touchpoints, including media, social, sponsorships, and shopper marketing. You’ll lead cross-functional teams to bring new product innovations and renovations to market, while delivering campaigns that support priority initiatives and drive commercial growth. Your role will involve analysing consumer data and insights to guide decision-making and measure performance, managing agency relationships to deliver creative and insight-led brand plans, and working closely with the Sales team to identify customer needs and translate them into powerful activation strategies. You’ll also play a key role in internal stakeholder engagement, helping to align teams behind the brand’s annual growth plans.

What's in it for you

This is a unique opportunity to work on a high-profile brand with a proven track record of success and a strong culture of innovation. You’ll be part of a collaborative and inclusive team that values creativity, agility, and consumer-centric thinking. The role offers exposure to senior stakeholders and cross-functional teams, giving you the chance to develop your leadership and strategic capabilities. You’ll be empowered to make a real impact, unlock your full potential, and grow your career in a business that celebrates bold ideas and entrepreneurial spirit.

What You need to be successful

To thrive in this role, you’ll need a creative mindset and the ability to challenge conventional thinking. A deep curiosity for understanding consumers and cultural trends is essential, along with strong analytical skills to turn data into actionable insights. You’ll need to demonstrate agility in engaging and inspiring teams, along with proven project leadership experience. A passion for brand-building and a relentless drive to win will set you apart, as will your ability to bring fresh perspectives and energy to everything you do.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.