Brand Activation Manager

Who We Are

We are Suntory, a global leader in the beverage industry with a heritage that dates back to 1899 in Osaka, Japan. Today, we operate across more than 265 group companies worldwide, employing over 40,000 people. Our portfolio spans soft drinks, spirits, beer, wine, ready-to-drink beverages, and wellness products, combining tradition with innovation to deliver exceptional quality.

We are driven by our philosophy, “Bringing Water to Life,” which reflects our deep respect for nature and our commitment to sustainability. We strive to enrich lives and create harmony with people and nature through everything we do.

As one of the world’s leading beverage companies and the third-largest distilled spirits company globally, we continue to grow while staying true to our values of quality, craftsmanship, and responsibility to society.

About your role

As a Brand Activation Manager at Suntory GB&I, you’ll be at the heart of bringing our shopper marketing campaigns to life. This strategic, non-customer-facing role is pivotal in ensuring our customer-facing teams are equipped with best-in-class tools, insights, and materials to deliver exceptional brand experiences in the market. You’ll lead the internal deployment of campaigns, ensuring consistency, simplicity, and commercial impact across the business.

What You'll Do

In this role, you will lead the creative development and management of shopper marketing campaigns across our drinks portfolio. You will be responsible for building strategic, customer-centric execution toolkits and managing the internal processes that support campaign delivery. Your role will involve overseeing the end-to-end execution of shopper marketing initiatives, ensuring that all elements are aligned with commercial cycles and brand strategies. You will also lead the tracking and evaluation of each campaign, maintaining a master scorecard and using insights to inform future activations. A key part of your responsibilities will be to develop a robust brand communication platform that enables the sales function with high-quality, externally facing content. You will collaborate closely with marketing, sales, category, customer strategy and planning teams, as well as external agencies, to ensure seamless execution and alignment across the business.

What's in it for you

This role offers the opportunity to shape how our brands are brought to life in the market. You will gain exposure to a wide range of functions and stakeholders, allowing you to develop a holistic understanding of the business. You will have the autonomy to lead impactful campaigns and the chance to innovate through new technologies and test-and-learn initiatives. Working in a dynamic and collaborative environment, you will contribute directly to the company’s growth agenda while developing your own leadership and strategic capabilities.

What You need to be successful

To thrive in this role, you will need senior-level experience in customer marketing, with a strong commercial mindset and the ability to translate insights into actionable strategies. You should be confident leading cross-functional projects and influencing stakeholders at various levels. Strong presentation and communication skills are essential, as is a high attention to detail and a passion for delivering excellence. A proactive approach, a desire to drive change, and a commitment to building best-in-class executions will set you apart.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.