Trade Marketing Manager (On-Premise channel)

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. 

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

Role: To deliver overall KPI of Modern Trade - On-premise (OP) to Develop & Deliver Brands objectives per Channel/Customer (including volume, revenue, profitability etc) via Brand ITM activities, customer JBPs, insight based categories development/customer development actvities 

Job Responsibilities

1.  Develop & Deliver Brands objectives for OP channel
• Develop category/brand strategy & objectives per OP channel (50% of business; stores: 85% of stores contribution )
• Develop & Executecategory/brand guidelines in terms of visibility, brand engagment/communication, pricing, for OP channel based on insights of channel and shoppers 
• Plan, Develop & ensure execution New Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly 
• Plan, Develop & ensure execution Brand ITM deployment for OP channel with effective costing 
• Maximize Digital Marketing 
• Plan, Monitor & control effectively Budget: A&M Push, POSM production,  TOT etc.
• Call on all customer wiring assignments as planned and as per customer wiring matrix  to build good relationship with customers and to get insights from customers 
2. Customers JBP 
• Plan, develop & ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
• Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies 
•  Support for Top to Top engagement with top customers & WCCE JBP with top customers 
3. Channel/shopper insight based Category management & development 
• Do forecasting in monhtly, rolling 3 months yearly for OP including new sku's 
• Do Category development per sub chanel, formats: Pack/mix/Pricing & Revenue management and or portfolio initiatives 
• Deliver CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix, together with Cat Man project person 
• Develop Category growth driver and Category Development 
• Work/update regional/ Sector team to leverage best practices and/or to win regional/global customers re CMKT activities
4. Identify & Win New Business:  Identify and evaluate new business opportunities (new launch/portfolio/ideas/POSM innovations) & ensure exectuion 
5. Others assigned by line managers/business 

Your Team

Skills and Experience

• Strong knowledge of On Premise channel and Customer strategy & channel Operation understanding, 
• Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, 
Category Management & Development  including Revenue management 
• Capability in analysis channel/ brand/ price/ pack trends in OP channel vs total industry.
• Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers
• Strategic thinking, strong analytical, problem solving skills
• Fluent in English & Computer skills (MS Office)

You can apply by sending your CV to phuc.phanthihong@suntorypepsico.vn

Please be noted that only shortlisted profiles will be contacted

Education