Trade Marketing Manager
Job Responsibilities
1. To assist categories and channels of 5Ps planning and implementation.
- Responsible for health and beauty supplement range Channel 5P strategy, execution monitoring and result review.
- Responsible for channel trade development
2. Assist channel customized campaign planning/ coordinate promotion scheme and resources based on shopper insights and trade expertise.
3. To assist leveraging Brand strategy to bridge customer focus/ shopper behavior and support customer plan and activity to achieve sales target.
4. To analyze sales and ROI to boost sales growth effectively.
5. Increase Instore visibility and maximize store sales
Skills and Experience
1/ Agency management
2/ Analysis skills
3/ Communication skills
4/ Skilled in Microsoft skill (Word, Excel, Power Point, etc.)
5/ 5+ years of trade marketing experience with highly relevant channels e.g. personal care and pharmacy
6/ Strong analytical ability and commercial acumen to understand financial statements and market trends as well as 3C competitor analysis KPI management