Senior Brand Manager, Marketing Dept

Job Summary

This role is a key marketing position for Taiwan and is responsible for driving all consumer marketing-related activities for Brands Suntory Taiwan. This includes the following:

• Developing and driving brand strategies to ensure continued increase in market shares and sustained growth of Suntory Health Enrichment Brands (BRAND’S Essence of Chicken Portfolio, including Herbal Range)
• identifying opportunities for the launch of new HE brands within the Suntory portfolio and leading the launch of New Product plans
• planning and executing the relevant brand communication and promotion activities
• managing Advertising and Media spends effectively
• working closely with media, creative and digital partners to ensure consumer-driven communications.

WHY JOIN US?
• We are Suntory: Our rich history and values guide us to Grow for good, pursue excellence with the Yatte Minahare spirit, and Giving back to society.
• Make the change you want to see: At Suntory, you're encouraged to dream big, be bold, and make a positive impact. Be part of a company that treasures diversity and celebrates innovation.
• Crafting our future together: As part of our Suntory family, you'll play a vital role in shaping our collective future. We're dedicated to inspiring human connections, creating memorable moments, and promoting better choices every day

Job Responsibilities

1. Business acumen for brand and product marketing for assigned category business to achieve target.
2. Strategic planning for 3-5 years integrated business plan, and innovation roadmap.
3. Collaborative for assigned project by working with internal/external parties.
4. Budgeting, annual marketing plan and marketing calendar, holistic communication programs and execution.
5. Responsible for developing, executing, and monitoring product strategic planning and marketing communications to enhance market positioning.
6. Communication and campaign planning & execution, P&L management, A&P plan and control, analysis & presentation skill.
7. Data driven with number analysis and can deep-dive for root course with implication, understanding of health supplement/ FMCG industry environment. 

Your Team

Line manager: Senior Manager, Marketing 
Peers: 3 x Brand Manager 

This role will play an important role in leading and providing direction from a marketing perspective to drive business growth. He/She will be actively involved and engaged with the following:
o    Regional Leadership Teams
o    In-country Management Teams
o    Sales, Trade Marketing, Supply Chain, Regulatory Teams
o    Creative, Digital, Media, Research business partners

Skills and Experience

• Bachelor degree or above with 8+ years working experience, FMCG marketing experience is plus.
• Strategic thinking and planning with data driven analytic skills.
• New product launch experience is a plus.
• Good interpersonal communication and coordination skills.
• Positive and problem-solving attitude and can work under high pressure.
• Project Management skills i.e. Multi-tasking, Project Implementation, Monitoring & tracking.
• Teamwork / Communication / Relationship building skills i.e. Influence, Cross-functional teaming, Coalition building, Mutual Trust.
• Strong sense of commitment and dedication, with sense of urgency to get things done and results-driven attitude.
• Fluent in English is a must.

Education