Media & Digital Manager

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

About your role

Lead the development and execution of integrated media strategies (brand and eCommerce) across the brand funnel (awareness, reach, consideration and conversion) as well as eCommerce channels marketplaces, Bricks & Clicks, and .COM channels. This role will collaborate closely with brand, e-commerce, and media teams to drive growth, promote health enrichment messaging, and optimize media investments across all digital (primary) and offline touchpoints. 

What You'll Do

Media Strategy & Execution 

• Develop media strategy for Health Enrichment and Beverage Brands across the Brand Funnel to drive full funnel strategies 
• Develop media strategies for Marketplace, Bricks & Clicks, and .COM channels aligned with brand vision and health enrichment goals. 
• Collaborate with brand and e-commerce teams to ensure integrated, cross-functional alignment. 
• Apply digital best practices in terms of Optimized Media Mix, 1Party Data strategies, Media Efficiency & Effectiveness across Product Group Areas (PGAs). 
• Define and execute precision targeting strategies to engage relevant audiences. 

Media Planning & Partner Management 

• Lead effective and timely media planning and execution. 
• Establish Joint Business Plans (JBPs) with platforms like Meta, TikTok, etc., in collaboration with regional and BU media leads. 
• Ensure seamless media operations and integration across all digital partners. 

Performance Optimization 

• Monitor campaign effectiveness and continuously optimize based on performance KPIs. 
• Achieve defined ROAS and ROI targets across all online platforms. 
• Serve as the media Single Point of Contact (SPOC) for audits and post-audit action plans. 

Agency & Budget Management 

• Manage media agencies to ensure accountability in channel planning, online reach optimization, and media buying. 
• Allocate and manage media budgets across channels to maximize ROI. 
• Negotiate and purchase advertising placements strategically. 

.COM Strategy 

• Build and implement cohesive media strategies to drive .COM traffic and conversion. 

Consumer Journey 

• Design seamless user journeys that enhance satisfaction and conversion. 
• Integrate health and wellness messaging into all campaign communications in alignment with brand purpose. 

What's in it for you

What You need to be successful

• Bachelor’s or master’s in Business Administration or any related field
• Proven experience in media planning and buying, preferably in FMCG
• Strong understanding of both traditional and digital media channels.
• Experience with performance marketing and ecommerce environments.
• Strong analytical and strategic thinking skills.
• Excellent leadership, collaboration, and stakeholder management capabilities.
• Proficiency in media planning and analytics tools.
• Deep understanding of consumer behavior in health enrichment space.
• Great command of English

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.