Commercial Excellence Director, North Cluster

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

About your role

As the Commercial Excellence Director for North Cluster, you will lead the design and execution of a unified commercial strategy across Hong Kong and Taiwan, aligning global priorities with local realities. This role integrates Revenue Growth Management and Customer Centricity to drive profitable growth and strategic customer partnerships. You will oversee executional excellence across Route-to-Market, Perfect Store, and Category Management, ensuring in-store impact and agility. As a key enabler of digital transformation, you will champion data-driven decision-making and scalable commercial capabilities, while building distinct capability clusters to enhance role clarity, stakeholder engagement, and accountability.

What You'll Do

Strategic Commercial Leadership
- Develop and deploy a unified Commercial Excellence roadmap across the cluster, aligning global strategies with local market dynamics.
- Lead Revenue Growth Management (RGM) initiatives, optimizing pricing, pack architecture, trade terms, and promotions to drive profitable growth.
- Integrate Customer Centricity into commercial planning through Joint Business Planning, shopper insights, and innovation strategies.

Executional Excellence & In-Store Impact
- Oversee Route-to-Market (RTM), Perfect Store, and Category Management to ensure consistent, high-quality execution at the point of sale.
- Optimize distributor models and coverage strategies to enhance market responsiveness and cost efficiency.
- Drive in-store visibility, availability, and conversion through executional frameworks like PICOS and shopper-centric merchandising.

Performance Management & Governance
- Lead commercial performance reviews and governance forums to ensure delivery of AOP targets, ROI on trade investments, and continuous improvement.
- Establish KPIs and dashboards to monitor field productivity, execution quality, and customer profitability.

Capability Building & Digital Enablement
- Build distinct capability clusters across RGM, Customer Centricity, RTM, and in-store execution to enhance role clarity and accountability.
- Champion digital transformation through tools such as Power BI, Salesforce, and NielsenIQ to enable data-driven decision-making and scalable execution.

People Leadership & Change Management
- Coach and develop high-performing teams across markets, fostering a culture of ownership, agility, and continuous learning.
- Lead change initiatives to embed new operating models, commercial capabilities, and ways of working across the cluster.

What's in it for you

Opportunity to lead commercial transformation across diverse markets
Drive digital and data-driven change in a dynamic, growth-focused environment
Collaborate with high-performing teams and global leaders
Be part of a company committed to sustainability and social impact
Opportunity to lead commercial transformation across diverse markets

What You need to be successful

• Bachelor’s degree in Business, Marketing, or Economics; MBA preferred
• Deep FMCG experience, with strong exposure to Commercial Excellence, Revenue Growth Management, and Sales Strategy
• Proven leadership in multi-country or regional roles
• Deep expertise in pricing, trade terms, sales operations, and channel strategy
• Strong analytical mindset; proficiency in tools such as Power BI, SAP, NielsenIQ
• Skilled in leading cross-functional teams and managing transformation
• Strong English communication skills in a business environment
• Flexibility to travel

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.