Trade Activation Executive

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Singapore, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena – the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
• C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.
• BOSS Coffee – Japan’s iconic ready‑to‑drink coffee brand, crafted with precision, bold flavor, and a commitment to quality.

About your role

As a Trade Activation Executive, you play a key role in bringing our brands to life at the point of purchase. Working closely with Sales, Marketing, and Category teams, you support the planning and execution of shopper‑centric trade activation initiatives that drive visibility, engagement, and conversion in retail environments.

This role contributes directly to strengthening our in‑store presence while ensuring seamless execution aligned with brand strategy and operational standards.

Role Type: Individual Contributor
Reporting Line Manager: Trade Activation Manager

Compensation and Benefits:

• • 17 days Annual Leave
  • Medical and insurance coverage
  • Hybrid work mode

What You'll Do

• Support the development and execution of shopper‑centric trade activation campaigns across retail channels.
• Partner with retailers to design and implement in‑store activations, including product displays, POS materials, and digital signage.
• Coordinate promotional activities such as in‑store sampling, giveaways, contests, and incentives to drive footfall and purchase.
• Gather and analyze shopper insights, market trends, and campaign data to understand consumer behavior.
• Track and monitor activation performance, including sales growth, shopper engagement, and ROI.
• Prepare post‑activation analysis, reports, and insights to support continuous improvement.
• Assist in budget tracking to ensure efficient use of trade marketing resources.
• Collaborate cross‑functionally with Sales, Marketing, Category, Operations, and Finance teams to ensure alignment and smooth execution.
• Ensure all in‑store executions comply with brand guidelines and operational standards.

What's in it for you

• Opportunity to work with trusted, iconic brands within a leading FMCG organization.
• Hands‑on exposure to trade activation, shopper marketing, and data‑driven decision making.
• A collaborative and supportive environment that encourages learning and growth.
• Career development within a purpose‑driven company guided by Suntory’s values and leadership spirit.
• The chance to make a visible impact at the point of purchase and contribute to commercial success.

What You need to be successful

• 2–4 years of experience in trade marketing, shopper marketing, or a related role, preferably within the FMCG industry.
• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• Strong organizational and coordination skills with attention to detail.
• Ability to analyze data and translate insights into actionable recommendations.
• Good communication and stakeholder management skills.
• Proficiency in MS Office; familiarity with digital or analytics tools is an added advantage.
• A proactive mindset with the ability to work collaboratively across teams as an individual contributor.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.