Product Growth Manager

Suntory Group is among the world’s leading consumer products companies, creating and distributing products enjoyed by millions worldwide. Founded as a family-owned business in 1899 in Osaka, Japan, Suntory has grown into a multinational corporation throughout America, Europe, Asia, Oceania and Africa. 

We are seeking a passionate and experienced Product Growth Manager to join our dynamic team. As the Product Growth Manager, you will be responsible for driving product adoption, user acquisition, partnership and business development, and supporting the growth of Suntory’s Web3 initiatives that aligns with our business objectives. 

Responsibilities 

• Product Strategy Development: create and execute business cases to attract user acquisition and growth opportunities while fostering a thriving ecosystem around the product. 

• Growth Strategies: Design and implement growth strategies to expand the product’s use cases and drive product adoption. Identify opportunities to improve the product’s growth through data-driven decisions, and work with product team to align growth strategies with product development, feature release, and roadmap.  

• User Acquisition and Activation: Implement tactics to optimize onboarding flows, ensuring that users can easily understand and use the products. Working closely with marketing team to leverage various channels to increase brand awareness. Coordinate with marketing team to run initiatives that will help attract users.  

• Data Analysis and Performance Tracking: Analyse KPIs to track the effectiveness of growth initiatives. Use data to identify areas of improvement to optimize products. Create reports to share growth performance with leadership and stakeholders.  

• Partnerships: Identify, negotiate and manage potential ecosystem partners to drive revenue, adoption and growth. Manage relationship with external stakeholders. 

• Go-To-Market Strategy for New Features or Product: Coordinate product launches and go-to-market strategies for new features, products, or updates to maximize exposure and user adoption.  Working closely with product and marketing team to ensure new features are introduced in a way that excites the target user base and drive growth. Analyse market trends and customer needs to adjust product positioning and messaging to resonate with users.  

• Cross-Functional Collaboration: Work closely with internal teams and relevant departments in Suntory Holdings, to align on growth initiatives and ensure a smooth execution of features, improvements and consistency with product and business objectives.  

Qualifications 

• A bachelor’s degree, with blockchain product experience and basic blockchain knowledge. 

• Minimum 3 years of product-related experience with business development responsibilities 

• Sharp market insight with the ability to respond quickly to industry changes and formulate appropriate strategies 

• Hands-on knowledge and understanding of Blockchain technology, willingness to learn new industry knowledge with strong execution 

• Familiar with digital marketing, social media campaigns, and community engagement is a plus.  

• Strong ability to work across cross-functional teams (product, engineering, marketing) and manage external relationships.  

• A data-driven mindset with the ability to analyse data and metrics to inform growth strategies and optimize performance 

• Work experience in/with layer 1 or layer 2 companies is a plus. 

• Business level English required. 

This position will be employed under Suntory Business Expert APAC Pte Ltd.