Manager, Brand Development

Who We Are

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company, always together with Seikatsusha – you are an important part of this and here’s how your role helps us win.

About your role

We are seeking a dynamic and passionate Manager, Brand Development to join our team at Suntory Beverage & Food Asia Pacific. This role plays a key part in shaping and strengthening the beverage portfolio across SBF Asia, including brands such as Ribena, CC Lemon, Lucozade, and Suntory Oolong. The position is responsible for driving portfolio strategy and innovation initiatives to ensure the brands continuously meet the evolving needs of Seikatsusha and dynamic market conditions, while aligning with overall business objectives.

What You'll Do

Brand Management – Ribena

• Lead and support end-to-end project management across key Ribena initiatives, ensuring on-time, in-full (OTIF) delivery across all stages.
• Take ownership of major projects including PPA, in-house pack movement, and cost-saving initiatives, driving strong cross-functional coordination and execution excellence.
• Conduct Gemba visits to understand Seikatsusha needs, identify emerging market trends, and translate insights into actionable brand strategies.
• Support the development of future-back innovation pipelines to capture new Consumption Entry Points (CEPs) and unlock sustainable growth opportunities.
• Manage and monitor development costs, A&M, and consumer research budgets, working closely with Finance & Planning to ensure disciplined budget control

Brand Management – Suntory Oolong, C.C. Lemon & Orangina

• Drive innovation management by overseeing concept development, NPD pipelines, and stage-gate processes to ensure successful launches.
• Support market and portfolio expansion initiatives to strengthen brand presence across multiple markets.
• Collaborate cross-functionally with R&D, Regulatory, Supply Chain, and commercial teams to ensure feasibility, compliance, and seamless commercialization.
  Develop and execute go-to-market strategies aligned with regional priorities and overall business goals.

What You need to be successful

• A hands-on, do‑er mindset with the drive to execute, deliver, and grow within the organization.
• Bachelor’s degree in Marketing, Business Administration, or a related field
• 4+ years of proven brand leadership experience at Brand Manager or equivalent level, ideally with exposure across multiple geographies.
• Strong strategic thinking supported by strong commercial and marketing acumen.
• Solid experience in brand marketing and project management, with a consistent track record of OTIF execution.
• Excellent relationship‑building abilities and the capability to influence across cross‑functional and cross‑market teams.
• Strong stakeholder management skills, with confidence in engaging senior leaders, BU partners, and global teams.
• Creative and innovative mindset with the ability to challenge norms and generate fresh ideas.
• Willingness to travel for market visits, Gemba immersions, and business collaboration needs.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.