Route to Market Strategy Executive - Traditional Trade

Who We Are

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

About your role

Responsible for RTM Strategy - Business Analysis | WoW Design - Outlet Census & Segmentation:
1. RTM Strategy & Business Analysis: developing GTM models and distribution roadmaps for Traditional Trade channels across regions. Ensures alignment of policies, DCR income frameworks, and performance analysis to drive efficiency and growth.
2. WoW Design - Outlet Census & Segmentation: designing Ways of Working (WoW) processes and tools embedded with PDCA cycle. Leads outlet census and segmentation to enable strategic deployment and maximize channel potential.

What You'll Do

1. RTM Strategy - Business Analysis
- Develop GTM model by channel and region (SPVB vs. competitor) to ensure competitiveness and scalability.
- Design and maintain nationwide distribution roadmap by channel and region to support coverage and growth.
- Define and implement DCR policy, income framework, and incentive schemes aligned with business objectives.
- Conduct performance analysis to identify gaps and opportunities for GTM redesign or new design.
- Standardize and optimize sales processes to improve S&D KPIs and CAP.
- Maintain and update performance profiles; provide actionable insights for GTM change and reporting.
- Collaborate with CAT, Channel, Insight, DMP, SIS to integrate data and tools into strategic planning.
- Support SIS rollout and digital initiatives for data-driven growth.

2. WoW Design - Outlet Census & Segmentation
- Design and implement WoW processes, tools, and frameworks embedded with PDCA cycle to ensure continuous improvement.
- Collaborate with CAT, Channel, Insight, DMP, SIS for deployment planning aligned with GTM strategy.
- Plan and execute accurate and consistent outlet census (physical, e-census, hybrid) to ensure data integrity and coverage.
- Analyze census data to identify outlet potential and leverage insights for strategy development.
- Lead outlet segmentation initiatives aligned with GTM strategy and prepare for future expansion.
- Ensure integration of census and segmentation frameworks into deployment planning and execution.
- Support market expansion through collaboration with TMKT, Field Sales, and DMP.

3. Other tasks assigned by LM

What's in it for you

What You need to be successful

• Bachelor degree
• Strong knowledge of GTM and distribution model is a plus
• Strategic thinking, strong analytical, problem solving skills
• Good project management and drive for result
• Experience with DMS and data tracking tools
• Strong execution deployment skills
• Excellence project management skill & ability to manage multiple projects
• Data collection & consolidation technical
• Strong analytical and problem-solving skills
• Good communication and teamwork
• High attention to detail and compliance
• Good English & Computer skills (Excel, power point)
• Able to travel on a frequent basis for market visit

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.