Revenue Growth Management Manager - Organized Trade

Who We Are

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

About your role

•  This role serves at the RGM Business Partner for the OT Channel (MT, AFH, E-Commerce), responsibility for RGM strategy through to execution and delivery of the AOP (NRR, 5-lever benefit, NSV/8oz) - collaborating across all departments and influencing senior stakeholders through to the Excom.  In addition, this role is the SME for usage of retailer POS data and integration into the JBP process.
• This role will lead RGM engagement for the OT channel with a key focus on MWB of accelerating MT in SPVB, leading for the RGM levers of Promo, Mix, and Trade Investment while collaborating to execute strategies for PPA and Pricing.  It will be responsible for strategy, governance, analysis (across a wide variety of data sources), as well as broader initiatives including capability building, JBP, and leading projects to deliver efficiency through IT enablement.

What You'll Do

- RGM business partner and key point of contact for RGM in AFH Channel.  Design and execute RGM strategy and AOP KPI (5-lever, NSV/8oz, NRR) delivery in AFH, leading forums within the channel to ensure best-in-class execution of strategy and delivery of AOP.
- Lead strategy for Promotional Optimisation, Mix Management delivery (including Hero SKU E2E), and Trade Investment
- Support strategy to execution for Pricing and PPA initiative implementation across the OT channel, working closely with RGM MGR PPA/Pricing    
- Design robust promotional optimization process (review cadence, integration into existing rhythms) to continuously evaluate and improve ROI.
- Establish value/ROI led review of both ongoing Golden Week promotions in addition to driving efficiency of large scale (e.g. Combo) initiatives  
- Collaborate with Marketing/ComEx to incorporate TOT and Consumer Promotion in holistic promotional review and ROI evaluation process"    
- Design and implement appropriate policies and guidelines for enhanced governance of our promotional spend with a core ROI focus    
- Design customer POS data acquisition strategy, working with Sales to execute and optimize investment required    
- Lead IT engagements to automate ingestion, cleaning, and visualisation of customer POS data to drive efficiency of analysis.  Lead engagements for integration of customer POS data with promotional reference data, enhancing process of collection and cleansing.  Leverage integrated data sets and analytic/visualization tools to create a highly efficient promotional evaluation process for MT.    

What You need to be successful

• 10+ years of experience of working in FMCG across Commercial Finance, Trade Marketing, ComEx, or direct RGM.  Work experience in developed markets with higher level of MT engagement and process preferred.
• Strong financial acumen with previous RGM experience
• Excellent analytical skills and an ability to pick up new system quickly
• Strong stakeholder management and presentation skills at a senior level including Excom
• Experience in analysis/integration across multiple data sources (consumer/shopper, market, POS, internal P&L) and advanced RGM analytic techinques (e.g. Conjoint)
• Influencing Skills to senior leaders, SLT & ExCom as well as commercial team as a whole
• Commercial Acumen - understand the competing forces of mainainting strong customer relations and delivering internal business results
• Delivering Results - holding self and others accountable for attaining results and making timely decisions. Inspires others and creates a culture of delivering against commitments
• Strong agility and action bias in a fast-paced environment
• Leading Change - be resilient in challenging the status quo and suggesting new ways to drive better results
• Confident & credible in front of all levels of the organization
• Project Management skillset in a cross functional team
• Experience working on IT enablement projects and building analytic frameworks aligned to organisation tools (e.g. Power BI)
• High proficiency in Excel
• Bachelor degree or equivalent

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.