Head of Trade Marketing

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

About your role

What You'll Do

•    Translate marketing & sales plans into in-store promotion plans in the areas of POP, planogram, and trade promotion to achieve company must-win battles
•    To create promotional campaigns and activities that drives MWC sales and increase brand visibility within the trade channels.
•    Develop and execute trade activation programs, customer engagement program and in-store demonstrations, including agency management and mechanic proposals
•    Initiate and implement other below-the-line activities such as promotional pack and gift-with-purchase sourcing
•    To analyse shopper insights in order to identify opportunities for growth and develop strategies to capitalize on those opportunities.
•    Collaborate closely with sales team to ensure effective trade program execution and POSM utilization in keeping with the KPIs and activity plan

What's in it for you

What You need to be successful

•    Degree in Marketing / Business Administration or other relevant fields.
•    7-9 years trade marketing experience with hands-on trade promotion and advertising experience in Beverage or Healthcare category
•    Experience in handling POSM material for chain stores / open trade in FMCG industry will be an advantage
•    Able to work multi-task, strong attention to details and timeline, well-organized, proactive to communicate with good interpersonal, analytical and presentation skills
•    Good command in both verbal and written English and Chinese including Mandarin
•    Proficient with MS Office and Chinese word processing
•    Knowledge of SAP in an advantage
•    Strong analytical skills, detail oriented and meticulous with strong eye for business and consumer focus. · 
•    Excellent presentation and communication skills to all levels of the organization · 
•    Team player yet able to work independently
•    Meticulous and analytic mindset  

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.