Brand Manager

Our Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success.  We are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals have a sense of belonging and can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other characteristics.
 
Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply.  We encourage you to raise any accommodations needed to be at your best during the application process and we will endeavor to support.  Together, we can cultivate a workplace where everyone can thrive and propel our purpose of “Inspiring the Brilliance of Life”.
 

Job Summary

At Suntory Beverage and Food, we boldly move forward together to realize the dream of becoming a world-leading next generation global beverage company- you are an important part of this and here’s how your role helps us win.
This role is to drive business results by developing strategies to achieve business goal, marketing objectives and implement marketing campaigns to is excellence for Health Enrichment category. 
 

Job Responsibilities

•    Define and articulate a clear branding strategy for Suntory Health Enrichment business
•    Lead annual business plan, manage A&P and P&L to achieve business targets e.g. topline, bottom line, market share, OI 
•    Identify, initiate and implement marketing campaigns and programs (including but not limited to creative big idea, media strategy, on-ground activation, social engagement, PR, roadshow) for strengthening the brand positioning and enhancing brand imageries
•    As local brand custodian to work closely with regional marketing and local RA on core brand innovation and new product development
•    Monitor the output and make evaluation of the brand product strategies and marketing communication ensuring business strategies are formulated and executed effectively 
•    Proactive monitor and analyse business performance, market share and brand health tracking as key performance indicators of marketing strategies and plans as well as take immediate course correct action whenever necessary
•    Responsible in analysing market trends and consumer insights to translate opportunities into business potential within the product categories and expand portfolio footprint 
•    Lead a sub-ordinate on marketing execution and operation
•    Drive and lead different internal departments and operations to meet business objectives
•    Ad hoc projects which assigned by supervisor

#LI-DNP
 

Your Team

Reporting to: Marketing DIrector
Team member: 1 x Senior Brand Manager (Beverage Category)

Skills and Experience

•    A Bachelor's Degree holders in business / marketing or related disciplines 
•    6 - 8 years’ solid marketing experience in MNC / relevant FMCG industry
•    Solid experience on brands management and handle marketing campaigns in health supplement industry a must
•    Good marketing sense and consumer research experience
•    Excellent project management skill and presentation skill
•    Experience in managing social media platforms and competency in digital marketing   
•    Strong business sense, innovative thinking and communication skills
•    Proactive, result & detail oriented, with profound sense of responsibility good team player, positive attitude, flexible
•    Experience in A&P expenses reimbursement in SAP system
•    Proficiency in Excel and experience in Nielsen market share platform
•    Proficiency in spoken and written English and Cantonese. 

Education