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Trade Marketing Manager (MYSG)

Requisition ID:  12465

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Beverage & Health Enrichment, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

  • Ribena – the beloved blackcurrant drink rich in Vitamin C.
  • BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
  • C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

As the Trade Marketing Manager, you will play a key role in translating brand and category strategies into channel activation plans that drive sustainable business growth across Beverage category. You will collaborate closely with Sales, Marketing, Supply Chain, and external partners to develop effective shopper and customer programs, strengthen in-store execution, and enhance category performance.

This role offers the opportunity to influence commercial strategies, lead category initiatives, and deliver impactful shopper experiences that support both business objectives and brand growth.

Role Type: Individual Contributor
Market Scope: Malaysia & Singapore
Reporting Line Manager: Trade Marketing Director, South Cluster
Team Member: 1 x Trade Marketing Manager (Health Enrichment category), 2 x Trade Activation Manager, 2 x Trade Activation Executive (by category)

Compensation and Benefits:

    • 17 days Annual Leave
    • 16% Employer EPF contribution
    • Medical and insurance coverage (including direct dependents)
    • Optical and dental coverage
    • Hybrid work mode

What You'll Do

Trade Marketing Strategy & Planning

  • Develop and execute channel strategies aligned with commercial and brand objectives.
  • Identify growth opportunities within GT and East Malaysia channels.
  • Partner with Sales and Marketing teams to create shopper-focused activation programs.
  • Analyze category, market, and competitor data to support business decision-making.
  • Develop initiatives to address volume gaps and drive sales growth.


Channel Activation & Sales Support

  • Lead the planning and execution of channel-specific activity calendars.
  • Monitor and evaluate trade marketing investments to ensure effective budget utilization and ROI.
  • Support product launches, promotional campaigns, and channel development initiatives.
  • Develop sales support materials and promotional tools to enhance execution excellence.
  • Communicate promotional activities and channel plans to key stakeholders.


Shopper Marketing & In-Store Excellence

  • Design and implement shopper-centric activation programs.
  • Develop and maintain merchandising and execution standards.
  • Partner with agencies and external vendors to deliver effective in-store activations.
  • Support chiller and visibility initiatives to strengthen brand presence at the point of purchase.


Category & Commercial Development

  • Leverage category management principles to identify growth opportunities.
  • Provide customer and channel insights using market data and shopper research.
  • Support new product development (NPD) initiatives through channel and category recommendations.
  • Contribute to customer business reviews and commercial planning processes.


Team Collaboration & Capability Building

  • Collaborate cross-functionally with Sales, Marketing, Supply Chain, and other stakeholders.
  • Support capability development by sharing best practices, tools, and market insights.
  • Lead or contribute to strategic projects and continuous improvement initiatives.

What's in it for you

 

  • Opportunity to influence commercial and channel growth strategies.
  • Exposure to cross-functional collaboration across Sales, Marketing, and Supply Chain.
  • Involvement in high-impact projects, including product launches and category growth initiatives.
  • Career development opportunities within a dynamic FMCG environment.
  • A collaborative culture that encourages innovation, continuous learning, and professional growth.

What You need to be successful

Experience & Qualifications

  • Bachelor's degree in Business, Marketing, Commerce, or a related discipline.
  • Experience in Trade Marketing, Sales, Category Management, Commercial Planning, or related functions within FMCG or consumer goods industries.
  • Experience working with General Trade, Modern Trade, or multi-channel environments is advantageous.
  • Exposure to beverage or fast-moving consumer goods categories is beneficial.

Technical Skills

  • Strong analytical skills with the ability to interpret market, category, and shopper insights.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Experience utilizing retail, consumer, or market data sources (e.g., Nielsen, Kantar, retail audit data) to support business decisions.
  • Understanding of trade promotions, shopper marketing, category management, and execution excellence.

Success Factors

  • Strategic and commercially focused mindset.
  • Strong stakeholder management and collaboration skills.
  • Effective communication and presentation abilities.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Problem-solving skills with a proactive and continuous improvement approach.
  • Leadership capability with the ability to influence and drive results across teams.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

 

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.

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