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Senior Marketing Manager - Beverage, South Cluster (Contract)

Requisition ID:  11705

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Malaysia, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

  • Ribena – the beloved blackcurrant drink rich in Vitamin C.
  • BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
  • C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

This role is a key marketing position for South Cluster and is responsible for driving all consumer marketing related activities for Ribena, CC Lemon as well as any new beverage brands introduced. This includes the following:

  • developing and driving brand strategies to ensure continued increase in market shares and sustained growth of Suntory Beverage Brands (currently Ribena and CC Lemon)
  • identifying opportunities for launch of new beverage brands within the Suntory portfolio and to lead the launch of New Product plans
  • planning and executing the relevant brand communication and promotion activities
  • managing Advertising and Media spends
  • working closely with media, creative and digital partners to ensure consumer driven communications.

 

Hiring Manager: Marketing Director, South Cluster
Compensation and Benefits:

    • 12 days Annual Leave
    • Medical Leave

What You'll Do

Develop and Drive Brand Growth Strategy
Lead the development and execution of brand and category strategies for beverage brands, using consumer, market, and category insights to deliver short‑ and long‑term growth objectives.

Identify Growth and Innovation Opportunities
Evaluate market trends and consumer needs to identify opportunities for brand expansion, innovation, and the launch of new beverage products within the Suntory portfolio.

Design and Execute Integrated Marketing Campaigns
Develop consumer‑centric, integrated communication and promotion plans that align with brand positioning and business objectives across ATL, BTL, and digital channels.

Lead Digital Marketing and Media Effectiveness
Drive effective use of digital marketing and media platforms, ensuring resources are allocated efficiently and performance is measured to optimise impact and return on investment.

Manage A&P and Campaign Execution
Oversee the planning and execution of advertising and promotion spend, ensuring campaigns are delivered on time, within budget, and aligned with agreed objectives.

Collaborate with Sales and Trade Teams
Work closely with Sales, Trade Marketing, and distributors to ensure aligned execution of brand and consumer marketing activities in market.

Partner with Regional and Global Teams
Collaborate with regional marketing teams to align local market needs with regional strategies, innovation pipelines, and best practices.

Engage External Partners
Manage relationships with creative, digital, media, and research agencies to deliver high‑quality, consumer‑driven communications.

Track Performance and Drive Continuous Improvement
Monitor brand, portfolio, and NPI performance against KPIs, analyse results, and recommend corrective actions or adjustments where needed.

Lead and Support the Marketing Team
Provide direction, guidance, and support to team members to ensure clarity of priorities, effective execution, and professional development.

What's in it for you

End‑to‑End Brand Ownership
Take full ownership of iconic and growing beverage brands, driving strategy, innovation, and execution from insight to impact.

Regional Exposure & Strategic Influence
Work closely with Regional and South Cluster leadership teams, shaping brand growth strategies that influence both local and regional agendas.

Opportunity to Lead Growth & Innovation
Play a key role in launching new beverage brands and driving innovation pipelines, from concept development to market execution.

Strong Cross‑Functional Collaboration
Partner closely with Sales, Trade Marketing, Supply Chain, Regulatory, and agency partners to deliver integrated, high‑impact campaigns.

Balance of Strategy & Action
This role offers the opportunity to operate at both strategic and executional levels—building long‑term brand equity while delivering short‑term results.

Career Growth in a Purpose‑Driven Organization
Be part of Suntory’s journey of Crafting Our Future Together, working in an environment that values ownership, learning, and the Yatte Minahare spirit.

What You need to be successful

Relevant Marketing Experience
Demonstrated experience in brand management or marketing roles within FMCG, consumer healthcare, or related industries.

Strategic Thinking & Planning Skills
Ability to develop brand and category strategies based on consumer insights, market analysis, and business objectives.

Communication & Stakeholder Collaboration
Capable of working effectively with diverse internal teams and external partners, contributing constructively to shared goals.

Digital & Media Capability
Experience using digital marketing and media channels to support brand objectives, with an understanding of performance measurement and optimization.

Execution & Project Management Skills
Able to manage multiple campaigns and initiatives, ensuring timely delivery within agreed budgets and quality standards.

People Leadership Experience
Experience guiding and supporting team members, fostering clarity, accountability, and development.

Professional Background

  • Relevant tertiary qualification or equivalent professional experience
  • Typically 6–8 years of marketing or commercial experience in relevant industries
  • Experience in people leadership and cross‑functional collaboration
  • Exposure to new product launches or portfolio management is an advantage

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

 

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.

Apply now »