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Senior Key Account Manager

Requisition ID:  8485

Job Summary

Plan and achieve annual sales, profit, and market share targets for the designated key account.
(Key Account: AEON, AEON Big, Giant & Cold Storage), subject to change based on company channel strategy

Job Responsibilities

  1. Commercial Deliverables

    • Achieve sales and profit targets for the key account.
    • Monitor sales performance and initiate programs to meet targets.
    • Ensure accurate monthly sales forecasts and sufficient stock levels.
    • Negotiate promotional costs and margins to achieve account profitability.
    • Manage and optimize trade funds to meet planned KPIs.
    • Identify and pursue sales opportunities through promotional activities.
  2. Customer Programs

    • Develop and execute annual business plans, strategies, and promotions.
    • Conduct regular business reviews with key accounts.
    • Manage and fulfill existing contractual agreements.
    • Track and analyze the effectiveness of promotional activities and trade investments.
    • Maintain strong customer service and relationships with retailers.
  3. Commercial Works/Executions

    • Analyze and appraise promotional activities and trade investments to achieve ROI.
    • Manage and motivate the operations/merchandising team.
    • Coordinate exclusive promotions, display setups, and roadshows.
    • Coordinate ordering and delivery between customers and internal teams.
    • Review monthly operations efficiency through sales performance and stock availability.
    • Negotiate category development projects with customers.
    • Conduct weekly trade visits with the sales team.

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Your Team

Team size: Two Key Account Manager + One Key Account Executive
Line Manager: Head of Modern Trade

Skills and Experience

  1. Knowledge

    • Business Graduate.
  2. Technical/Work-based Skills

    • 3-5 years of experience in the fast-moving consumer goods industry.
  3. General Skills/Attributes

    • Strong understanding of business environment and dynamics.
    • Leadership qualities and strong interpersonal skills.
    • Good commercial acumen, resilience, and a positive attitude.
    • Understanding of company directions and business essentials.
    • Analytical skills.
  4. Experience

    • Experience managing Modern Trade in the fast-moving consumer goods industry.
  5. Qualifications

    • Proven sales track record.

Education

Bachelors in Business Administration or Economics

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