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Senior Brand Manager

Requisition ID:  7507

Job Summary

This role is a key marketing position for Malaysia and is responsible for driving all consumer marketing-related activities for Brands Suntory Malaysia. This includes the following:

  • Developing and driving brand strategies to ensure continued increase in market shares and sustained growth of Suntory Health Enrichment Brands (BRAND’S Essence of Chicken Portfolio, including Herbal Range)
  • identifying opportunities for the launch of new HE brands within the Suntory portfolio and leading the launch of New Product plans
  • planning and executing the relevant brand communication and promotion activities
  • managing Advertising and Media spends effectively
  • working closely with media, creative and digital partners to ensure consumer-driven communications.

• We are Suntory: Our rich history and values guide us to Grow for good, pursue excellence with 
the Yatte Minahare spirit, and Giving back to society.
Make the change you want to see: At Suntory, you're encouraged to dream big, be bold, and 
make a positive impact. Be part of a company that treasures diversity and celebrates innovation.
Crafting our future together: As part of our Suntory family, you'll play a vital role in shaping our 
collective future. We're dedicated to inspiring human connections, creating memorable 
moments, and promoting better choices every day

Job Responsibilities

1. Develop and Drive Brand Growth Strategy

Develop, plan, execute and management of the strategic brand plan, with the integration of marketing tools to achieve optimum long and short-term brand and company objectives.
Create robust plans consistent with long-term brand positioning and strategic direction set, whilst striking a balance of consumer needs and trade/customer needs.

2. Develop Compelling Consumer Campaigns

Obtain and leverage brand/category insights to ensure campaigns are consumer-centric
Develop well-integrated communication strategies in obtaining maximum results and meet the overall objective set.

3. Digital Marketing

Drive and maximize the usage of digital marketing in all brand campaigns to achieve brand objectives

4. Media Effectiveness- Optimisation of resources

Ensure that in-market media plans are optimized to drive best ROI and impact across the different touchpoints
Ensure that local media plans are measured and evaluated
Allocate effective resources including ATL and BTL and achieve optimal touch-points for the respective brands.

5. Alignment with regional marketing

Work closely with Regional Marketing to ensure Malaysia’s market needs are captured and met e.g. innovation pipeline, research resources, improvement through global best practices etc

6. KPI Measurement

Track and report NPI and portfolio performance to ensure key KPIs are delivered and recommend necessary corrective actions.


Your Team

Line manager: Head of Marketing (Health Enrichment category)
Subordinate: 1 x Assistant Brand Manager 
Marketing team size: 9 (Health enrichment and Beverage category)

This role will play an important role in leading and providing direction from a marketing perspective to drive business growth. He/She will be actively involved and engaged with the following:
o    Regional Leadership Teams
o    In-country Management Teams
o    Sales, Trade Marketing, Supply Chain, Regulatory Teams
o    Creative, Digital, Media, Research business partners

Skills and Experience

Minimum 6 to 8 years’ experience in brand marketing role or experience in commercial, sales operations from 
MNC consumer healthcare or MNC FMCG industry with min. 3 years’ experience in a managerial capacity. 

Functional/ Technical skills:-
Brand strategy development, marketing campaign management, media planning and optimization, consumer 
insights and market research, financial acumen, project management

Soft skills:-
1. Collaboration and teamwork
2. Communication and analytical skills
2. Possess potential leadership attributes and behavioral attributes (i.e. Suntory Leadership Spirit- Yatte Minahare, 
Gemba-focused, Better Together, Future-oriented, Commitment to Growth)


Bachelors in Marketing or Business Administration

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