SBFAP-KEY ACCOUNT MANAGER

Job Summary

Plan and achieve annual account plan on sales, profit and market share for the designated key accounts. To effectively manage the efficiency of trade spent and channel profitability to be align with company strategy and objectives
Key account: Guardian

Job Responsibilities

1. Commercial Deliverables

•    Achieve sales target and profit objectives of designated key account
•    Monitor sales achievements relative to objectives and initiate programs/activities to ensure sales targets are achieved
•    Ensure high accuracy of monthly sales forecast and ensure sufficient stocks with healthy shelf life 
•    Negotiate with buyer on promo cost and margin and plan to achieve account profitability
•    Manage and optimize trade fund and achieve planned trade spend KPIs
•    Identify and pursue opportunities for extending distribution and increasing sales through promotional activities with designated retailers/outlets
•    Have a good and sound knowledge on the Category Marketing by channel and able to articulate the understanding into commercial strategy to drive the Pharmacy channel.
•    Have experience in handling external data management – AC Nielsen, Kantar, Shopper insights…..

2.  Customer Programs
•    Develop and execute annual business plan, strategies, and promotional activities
•    Conduct regular business review with designated accounts and yearly Joint Business Planning
•    Develop and maintain good customer service and mutually benefiting relationships with existing retailers

3. Commercial Works/ Executions, Others
•    Analyze and appraise the effectiveness of promotional activities, trade spent/investment and results. Aim to achieve planned ROI/Promotional 
•    Coordinate the execution of exclusive promotion, display set up and roadshow between commercial marketing, operations team – merchandising team and store 
•    Coordinate between customer and distributor on ordering and delivery – supply chain department
•    Review operations efficiency on a monthly basis through sales performance, in store visibility and stock availability in store with Merchandising team
•    Negotiate on category development project works with customer
 

Your Team

Line manager: Head of Group Pharma
Sole contributor role with the peers of two Key Account Manager

Skills and Experience

QUALIFICATIONS: 
Educational background:-
Min. Diploma in business or a related field may be required. 

Experience:-
Min. 5 years in key account management and sales operations experience and 2 years in AM managerial capacity. 

Functional/ Technical skills:-
Sales strategy development, merchandising and promotion planning, in-store activation, high level of negotiations and analytical skills. 

KEY COMPETENCIES: 
Soft skills:-
1. Interpersonal skills, resilient, good communication, influencing persuasion skills, resourceful and results-oriented. 
2. Possess potential leadership attributes and behavioral attributes (i.e. Suntory Leadership Spirit- Yatte Minahare, Gemba-focused, Better Together, Future-oriented, Commitment to Growth)
 

#LI-AL1

Education