Key Account Manager

Job Summary

Plan and achieve annual sales, profit, and market share targets for the designated key account.

Job Responsibilities

1. Commercial Deliverables

   • Achieve sales and profit targets for the key account.
   • Monitor sales performance and initiate programs to meet targets.
   • Ensure accurate monthly sales forecasts and sufficient stock levels.
   • Negotiate promotional costs and margins to achieve account profitability.
   • Manage and optimize trade funds to meet planned KPIs.
   • Identify and pursue sales opportunities through promotional activities.

2. Customer Programs

   • Develop and execute annual business plans, strategies, and promotions.
   • Conduct regular business reviews with key accounts.
   • Manage and fulfill existing contractual agreements.
   • Track and analyze the effectiveness of promotional activities and trade investments.
   • Maintain strong customer service and relationships with retailers.

3. Commercial Works/Executions

   • Analyze and appraise promotional activities and trade investments to achieve ROI.
   • Manage and motivate the operations/merchandising team.
   • Coordinate exclusive promotions, display setups, and roadshows.
   • Coordinate ordering and delivery between customers and internal teams.
   • Review monthly operations efficiency through sales performance and stock availability.
   • Negotiate category development projects with customers.
   • Conduct weekly trade visits with the sales team.
     
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Your Team

Team size: Two Key Account Manager + One Key Account Executive
Line Manager: Head of Modern Trade

Skills and Experience

1. Knowledge

   • Business Graduate.

2. Technical/Work-based Skills

   • 3-5 years of experience in the fast-moving consumer goods industry.

3. General Skills/Attributes

   • Strong understanding of business environment and dynamics.
   • Leadership qualities and strong interpersonal skills.
   • Good commercial acumen, resilience, and a positive attitude.
   • Understanding of company directions and business essentials.
   • Analytical skills.

4. Experience

   • Experience managing Modern Trade in the fast-moving consumer goods industry.

5. Qualifications

   • Proven sales track record.

Education