Consumer Media & Digital Content Senior Manager, North & South Cluster, SBFHE

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Beverage & Health Enrichment, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena – the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
• C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

As Consumer Media & Digital Content Strategy Senior Manager, you will work closely with brand and regional teams to shape and execute media and digital strategies that support brand growth, consumer engagement, and business outcomes.
This role plays a key part in connecting media, digital, content, and data to deliver effective consumer experiences, while ensuring alignment with brand strategy, performance objectives, and Suntory’s health and wellness commitments.

Role Type: Sole Contributor
Reporting Line Manager: Head of Media & Digital
Function: Marketing

Compensation and Benefits:

• • 17 days Annual Leave
  • 16% Employer EPF contribution
  • Medical and insurance coverage (covered direct family members)
  • Optical and dental coverage

What You'll Do

• Develop and execute consumer media strategies aligned with overall brand and business objectives, working closely with brand teams and regional stakeholders.
• Plan and manage integrated media planning and execution across traditional and digital channels to support brand penetration, frequency, and engagement goals.
• Collaborate with media agencies and digital partners to identify opportunities across audiences, occasions, and platforms.
• Define and track media KPIs, analyse performance against business objectives, and drive optimisation based on insights and data.
• Act as the single point of contact for media audits, translating findings into actions to improve efficiency and effectiveness.
• Manage media budgets, ensuring allocation across channels is aligned with agreed priorities and expected return on investment.
• Support campaign implementation by monitoring execution quality, timelines, and performance.
• Integrate health and wellness considerations into media strategies and campaigns, in line with brand positioning and Company values.
• Share media and performance insights to inform content strategy and planning.
• Lead the development and execution of owned media content strategies across digital platforms (e.g. social media, video, brand websites).
• Develop and manage CRM and first‑party data strategies, including data collection, analytics, and activation in collaboration with internal teams and partners.
• Support the continuous enhancement of consumer digital journeys through data‑driven insights and collaboration with relevant stakeholders.

What's in it for you

• Opportunity to shape media, digital, and content strategy for well‑known consumer brands within a dynamic FMCG environment.
• Exposure to both local and regional collaboration, working with cross‑functional and cross‑market teams.
• A role that combines strategic thinking and hands‑on execution, supported by data and insights.
• Opportunities to build capabilities in media effectiveness, CRM, first‑party data, and consumer engagement.
• A collaborative work environment where learning, continuous improvement, and diverse perspectives are valued.
• The chance to contribute to Suntory’s purpose of Growing for Good, including its approach to health and wellness.

What You need to be successful

• Relevant experience in media, digital, or consumer marketing roles, ideally within FMCG or similar consumer‑focused industries.
• Practical experience across traditional and digital media planning and execution.
• Experience working with media agencies, digital platforms, and analytics tools.
• Understanding of CRM, loyalty, or first‑party data concepts and how data supports consumer engagement.
• Ability to analyse performance data and translate insights into recommendations.
• Experience working collaboratively with cross‑functional stakeholders.
• Effective communication, planning, and project coordination skills.
• A professional approach to managing budgets, partners, and multiple initiatives concurrently.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.