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Assistant Key Account Manager (HORECA & Food Service)

Requisition ID:  11216

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Malaysia, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

  • Ribena – the beloved blackcurrant drink rich in Vitamin C.
  • BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
  • C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

As an Assistant Key Account Manager (HORECA & Food Service), you will support the growth and profitability of assigned HORECA and food service key accounts by executing account strategies, managing customer relationships, and driving sales performance. Working closely with the Key Account Manager and cross‑functional teams, you will play a critical role in strengthening partnerships, delivering commercial excellence, and ensuring effective trade execution across hotels, restaurants, cafés, and food service operators.

This role is ideal for a commercially driven individual who is passionate about food service dynamics, customer collaboration, and translating strategy into on‑ground results.

Role Type: Individual Contributior
Reporting Line Manager: Key Account Manager

Compensation and Benefits:

    • 17 days Annual Leave
    • 16% Employer EPF contribution
    • Medical and insurance coverage 
    • Optical and dental coverage
    • Hybrid work mode

What You'll Do

  • Commercial & Sales Execution

    • Support the achievement of annual sales targets, volume, and profitability for assigned HORECA & Food Service key accounts
    • Assist in the development and execution of account plans, promotions, and activation programs
    • Identify growth opportunities across menu listings, product penetration, and customer expansion
    • Support price negotiations, trade terms execution, and promotional agreements with customers

    Customer & Account Management

    • Build and maintain strong relationships with key HORECA and food service customers, including chefs, procurement teams, and operators
    • Ensure effective execution of agreed programs, promotions, and visibility initiatives
    • Act as a key point of contact for day‑to‑day account coordination and issue resolution

    Trade Spend & Performance Analysis

    • Support the management and tracking of trade spend and customer investments
    • Monitor sales performance and analyze the effectiveness of promotions and activation activities
    • Prepare reports, insights, and recommendations to optimize account performance

    Cross‑Functional & Operational Collaboration

    • Work closely with internal teams (Sales Operations, Trade Marketing, Supply Chain, Finance) to ensure smooth execution
    • Coordinate with distributors, merchandisers, and operations teams to ensure timely delivery, stock availability, and in‑market execution
    • Support the implementation of company standards, processes, and compliance requirements

What's in it for you

  • A strong career development pathway into full Key Account Manager responsibilities
  • Exposure to strategic key account management within the HORECA & Food Service channel
  • Opportunity to work with well‑known customers and food service partners
  • Hands‑on learning in commercial planning, trade spend management, and negotiation skills
  • A collaborative and performance‑driven environment that values initiative, accountability, and growth

What You need to be successful

Minimum 3–5 years of FMCG or Food Service sales experience (HORECA exposure preferred)
Experience managing customers, business development or accounts independently
Strong commercial acumen, analytical skills, and customer mindset
Results‑oriented, resilient, and able to work cross‑functionally
Passion for customer engagement, and sales execution

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

 

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.

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