Assistant Area Sales Manager

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Malaysia, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena – the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
• C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

As our Assistant Regional Sales Manager, you will support the Regional Sales Manager in driving commercial performance across the Kelantan market. Based in Kota Bharu, you will travel across Kelantan weekly to oversee sales execution, distributor management, and GT channel growth. You will play a key role in ensuring accurate forecasting, efficient trade spend management, and strong marketplace execution to achieve our sales and distribution objectives

Role Type: Individual Contributior
Reporting Line Manager: Regional Sales Manager Southern East Coast

Compensation and Benefits:

• • 17 days Annual Leave
  • 16% Employer EPF contribution
  • Medical and insurance coverage 
  • Optical and dental coverage

What You'll Do

• Support the planning and execution of region trade strategies to deliver sales growth
  Work closely with Preferred Distributors (PDs) to drive sales targets, stock availability, and healthy inventory levels.
• Monitor sales performance and provide actionable insights to improve distribution, visibility, and value per outlet.
• Coordinate promotional activities, display executions, and trade marketing plans with PDs and internal teams.
• Conduct regular market visits to ensure strong GT execution and quality of outlet coverage.
• Support monthly business reviews with PDs and collaborate across supply chain, demand planning, and trade marketing.
• Assist in managing trade spend efficiency and ensuring forecasting accuracy.
• Contribute to talent development, team morale, and high-performance culture within the GT team.

What's in it for you

What You need to be successful

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 5 years of FMCG experience in General Trade, with proven performance in managing GT channels or distributors.
• Strong commercial acumen with the ability to analyze data, forecast accurately, and drive sales initiatives.
• Excellent interpersonal and leadership skills—positive attitude, resilience, and the ability to influence stakeholders.
• Hands-on experience leading or supporting field sales teams and trade execution.
• Strong knowledge of route-to-market, trade spend management, and GT operations..
• Comfortable traveling within Kelantan at least once a week.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.