Area Sales Manager

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Malaysia, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena – the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
• C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

As an Area Sales Manager (Johor), you will lead and manage a team of sales representatives and Preferred Distributors within your designated region. Your primary responsibility is to drive sales growth by developing and implementing regional trade strategies, ensuring efficient trade spend, and maintaining accurate forecasts. This role is pivotal in strengthening Suntory’s presence in General Trade channels.

Deliver Commercial Results:

• Achieve sales targets and profit objectives for PDs and MT.
• Ensure accurate monthly sales forecasts and healthy inventory levels.
• Optimize trade funds and manage rebates effectively.

Execute Trade Strategies:

• Coordinate promotions and display setups with internal teams and PDs.
• Conduct weekly trade visits to monitor execution and compliance.
• Lead monthly and quarterly business reviews with PDs and top management.

Drive Operational Excellence:

• Manage route planning, census checks, call cards, and chiller deployments.
• Collaborate with demand planners and supply chain to meet KPIs.

Develop Talent:

• Foster a high-performance culture and maintain strong team morale.

• Opportunity to manage a high-impact region contributing significant sales (Beverage: 75%, Health Enrichment: 25%).
• Exposure to strategic decision-making and cross-functional collaboration.
• Be part of a dynamic FMCG environment with strong growth potential.
• Career development in leadership and commercial strategy within a global brand.

Education: Business graduate or equivalent.Experience: Minimum 5 years in FMCG General Trade, with proven ability to manage GT independently.Skills & Attributes:

• Strong leadership and interpersonal skills.
• Commercial acumen and analytical mindset.
• Resilience and positive attitude.
• Ability to translate category marketing insights into actionable strategies.

Track Record: Demonstrated success in achieving sales targets and managing key accounts.