Regional Sales Manager Traditional Trade Inland

ABOUT YOU

Are you an outgoing, energetic individual who knows how to read the room and engage with new people effortlessly? Are you highly organized and do you have distributor management experience? Are you ready to bring your positive energy and a strong sense of commitment to everything you do? If you’re someone that is known for their negotiation skills, goal oriented and who thrives on connecting with others, we want you on our team!
 

ABOUT THE ROLE

As the Regional Sales Manager for Traditional Trade, you will be pivotal in maximizing the distribution, net revenue, and Gross Profit of top Traditional Trade and RTM customers in the region. You'll work closely with the Channel Head/Managing Director to assess customer opportunities and support market initiatives, ensuring that our market share continues to grow. Your responsibilities will include executing seasonal strategies, managing local promotions, improving product distribution and availability, and maintaining effective communication with all key decision-makers.
Primary Responsibilities:
•    Collaborate with the Channel Head/Managing Director to identify customer opportunities.
•    Support and develop local programs to meet regional needs.
•    Contribute to the commercial planning process and fulfill yearly volume, net revenue, and GP plans.
•    Continuously increase market share and achieve competitive advantages.
•    Monitor performance and compliance, taking immediate corrective actions as needed.
•    Establish and manage CDA contracts according to company principles and strategies.
•    Manage display placement budgets effectively.
•    Execute region-specific promotions and events.
•    Ensure full product range availability in stores.
•    Place and monitor equipment (racks/displays) and fridge placements.
•    Execute pricing strategies and communicate effectively with customers.
•    Maintain a strong field presence to ensure executional excellence.
•    Follow up on complaints and update customer data regularly.
•    Engage with all key decision-makers during each visit.
•    Manage sales and merchandising partners.

REQUIRMENTS

•    Bachelor’s Degree in Business Administration.
•    Experience in sales, preferably in FMCG organizations.
•    Experience in Traditional Trade.
•    Strong business awareness, negotiation, and communication skills.
•    Customer-oriented with good problem-solving abilities and accuracy.
•    Ethical conduct and compliance consciousness.
•    Entrepreneurial thinking and the ability to build relationships at the store level.
•    Willingness to go the extra mile to ensure brand presence and minimize out-of-stocks.
Performance Indicators:
•    Compliance and controls.
•    Delivery of volume and value plans.
•    Excellence in trade execution.
•    CAM cycle compliance and adherence.
•    Effective promotional implementation and execution.
•    Management of 3rd party merchandisers.
•    Attendance at cycle briefs with sales and merchandising partners.
•    Accurate and concise daily reporting.

ABOUT US

At Suntory People are everything. The continuous success and growth of each individual makes Growing for Good possible. At Suntory in South Africa, we are on an exciting journey as Lucozade is poised to dominate the market. As a healthy, growing, and dynamic company, we pride ourselves on having a great informal, caring, and mature culture. Joining us means being part of a team that values innovation, teamwork, and a passion for excellence.
 

OUR DIVERSITY EQUITY AND INCLUSION COMMITMENT

At Suntory, we greatly appreciate the value that diverse knowledge, perspectives, and backgrounds can bring. Our colleagues from a wide range of cultures, lifestyles, and experiences contribute significantly to our collective success.   
We understand that our candidates all have unique career trajectories and experiences, and this can sometimes deter you from applying for a role if you don’t feel that you meet all the criteria. If you believe that you have relevant skills and experience that you feel could benefit us, we would love to know what unique perspectives and experience you can bring to help make us better, together in a company that is committed to Growing for Good and Giving Back to Society.   
Our recruitment, selection and assessment process is based on the skills and competencies of the above role. We are committed to and value diversity, equity and inclusion in our recruitment process and do not discriminate based on gender, race or ethnic background, class, economic status, disability status, sexual orientation, age, political beliefs, marital status or any other protected characteristic. We want to ensure that our interview process is as inclusive as possible. If you require any reasonable accommodation as part of the process, do not hesitate to let your recruiter know who will be happy to help.   
 

NEXT STEPS

Your application will be reviewed by our Talent Acquisition Specialist. You will be notified within 2 weeks if you are invited for a first screening interview.