Field Sales Manager

Who We Are

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

About your role

We are looking for a forward-thinking and inspiring Field Sales Manager who will be leading a team of 12 sales representatives through a period of transformation and growth (proximity trend, integration of Dr Pepper and Canada Dry in our priorities, artificial intelligence, etc…).  You thrive on driving change, leveraging data and technology, and coaching teams to unlock their full potential.

You will play a key role in implementing new Route-to-Market initiatives, including the adoption of AI-powered tools, enhanced data gathering and analysis, and modernized sales processes. Your leadership will be instrumental in shaping a high-performing, agile, and future-ready sales force.

What You'll Do

Leadership & Change Management

Lead and motivate a team of field sales representatives to perform at their best.

Hold monthly team meetings to align on short-term goals, share ideas, and energize the team.

Introduce new tools and processes to improve efficiency and support transformation.

Build a team culture that values flexibility, learning, and innovation.

Sales Strategy & Execution

Design and execute regional sales strategies aligned with business goals.

Drive performance through clear KPIs, territory optimization, and customer segmentation.

Collaborate cross-functionally to ensure alignment with Key Accounts managers, marketing, supply chain, IT and center of excellence

Ensure merchandising management and budget follow up

Data-Driven Transformation

Lead the rollout of new IT tools, including AI-based systems to guide and support sales reps.

Promote a data-centric mindset within the team, ensuring accurate data collection and usage.

Analyse sales data to identify trends, opportunities, and areas for improvement.

Coaching & Development

Provide hands-on coaching to develop commercial capabilities and strategic thinking.

Conduct regular field visits, feedback sessions, and performance reviews.

Support career development and succession planning within the team.

Customer & Stakeholder Engagement

Build strong relationships with key customers and partners.

Ensure high levels of customer satisfaction and service excellence.

Represent the company at industry events and customer meetings

What's in it for you

Joining Suntory isn’t just about taking on a role, it’s about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you’ll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.

What You need to be successful

Proven experience in field sales and team leadership, ideally in FMCG or retail.

Track record of successfully leading change and implementing new tools or processes.

Strong analytical skills and comfort with data, dashboards, and digital tools.

Experience with CRM systems and AI-driven sales platforms (a plus).

Exceptional coaching with strong interpersonal skills, empathy, and emotional intelligence, with a proven ability to motivate, support, and develop diverse teams.

Ability to travel regularly within the assigned territory.

Trilingual: Dutch, French and English

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.