Communications & Media Manager Schweppes

Who We Are

Suntory is a fast-moving, agile, and entrepreneurial business that is home to some of the nation's most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe.

About your role

As our Communication & Media Manager you will be responsible for building the communication and media strategy for all Schweppes countries (10+ countries) according to local priorities and budget. This highly complex role requires a deep understanding of local consumer insights (Seikatsucha) and market dynamics for each country under your remit. You will act as a pivotal link within the organization, on one hand, influencing the Schweppes Central Team to ensure that global strategies and assets are tailored to the specific needs of each market. On the other hand, coaching and guiding local marketing teams and partners in the effective deployment of strategies, ensuring adherence to selected touch points, achievement of objectives, and diligent budget tracking.

What You'll Do

Communication Responsibilities

Recommend strategic communication assets, both ATL and BTL, based on Schweppes strategy, local brand maturity, and key priorities. Design and implement local assets if needed

Recommend relevant touch points and act as the guardian of MCA/BIM implementation at the local level.

Deliver comprehensive playbooks to local markets and partners to enable effective and consistent local execution.

Share best practices and drive the scaling of executional excellence across all markets.

Lead and leverage European partnership (Roland Garros)

Lead Yellow Storm from briefing to closing ceremonies for all countries 

Validate and track local A&P budget allocation, conducting quarterly analyses in collaboration with the CMIO SBFE for Gold & Silver markets.

Monitor and report on the effectiveness of communication and selected touch point, providing recommendations for continuous improvement.

Media Leadership Responsibilities

Lead the media process from briefing local agencies to the recommendation of full media plans, challenging and optimizing proposals to balance central guidance, KPIs, and business priorities.

Oversee the validation of media plans (covering 80% of A&P) during the Annual Operating Plan (AOP) sign-off with the SBFE CMIO and ensure ongoing adherence throughout the year.

Track media performance and recommend optimizations to maximize impact and efficiency

Lead the onboarding of new media agencies and commercial partners, ensuring alignment with Suntory Media KPIs and standards

What's in it for you

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe 

What You need to be successful

Extensive Marketing Experience in both regional and local marketing roles, ideally within FMCG or beverage sectors

Agency & Partner Relations: Strong background in collaborating with creative, PR, experiential agencies, and media houses

Experience in transversal management and working with diverse teams is essential.

Coaching & Governance: Ability to coach and guide local teams, set governance frameworks, and ensure adherence to brand guidelines and selected touchpoints

Competencies

Strategic Thinking 

Project Management

Analytical & Budget Management

Influence & Leadership

Senior Stakeholder Management in an international environment

Innovative Mindset

Adaptability

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.