Planning Manager - Category

Job Summary

• Directly report to (Senior) Planning Manager - Category, providing Financial projection, analysis and recommendation for assigned Marketing categories/brands to support for Management decision making.This role is also responsible for tracking, Monitoring and evaluating A&M budgets and spending. Building P&L and financials for New Products Developments. This role requires working closely with Marketing team and cross functions to achieve business targets.
• This role requires good business understanding, demonstrated strategic thinking, functional analysis excellence, interpersonal and communication skills. 

Job Responsibilities

1. Lead brand performance review for the assigned Categories/Brands through:

• Generate brands and packs performance analysis and discuss with Category heads to take appropriate actions.
• Generate the financial data needed for OR/BOD
• Identify opportunities to drive productivity in Marketing spending
• Utilize Power BI to drive insights

2. Acting as business partner and be able to provide consultancy for Marketing manager and Category head in:

• Analyze new product launches for sustainable profitable products/ portfolio
• Set up monthly/ quarterly meetings to review brand financial performance and have right intervention actions
• Be accountable for evaluating effectiveness of marketing campaigns
• Provide guidance and be accountable for controlling A&M budget within plan

3. Conduct benchmarking exercises of market/competitors and provide consultancy for Senior Planning Manager - Category as well as Marketing manager/Category Head to support brand building strategy.

4. Set up standardized processes and database for Marketing finance and drive process improvement (eg: database template, costing template, standardized brand performance review, ideas for SAP WBS system, etc)

5. Budget management:

• + Review and approve spending requests (WBS)
• Track, Monitor and reconcile A&M spend (Pull/Push/D&A) in total and by brand
• Work with Brand team to provide comments on spending, effectiveness of budget allocations, and take appropriate actions
• Review and ensure proper post evaluation are done by Brand Teams
• Ensure compliance to COOP, unilateral terms. Also to follow the proper SOA. 
• Verify and confirm accruals to ensure accurate reporting (year end)

6. Play an active role in the Finance/Planning OHS

Skills and Experience

• University Graduate; Master in Accounting/Finance,  ACCA are preferred
• 3-5 years’ experience in Financial Planning and Analysis, have experience in Managerial role of Commercial Finance is a plus
• Familiar with SAP and WBS module for budget monitoring is a plus
• Strong interpersonal skill
• Strong customer oriented mindset
• Very good analytical and conceptualization
• Good communication skil
• Fluent in English (both speaking & writing)
• Strong in MS Excel and MS Power Point