Integrated Marketing Communications Specialist

Who we are

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Job Summary

• Assist  IMC  Manager to execute and deliver 360 media activities for Marketing department.
• Assist IMC Manager to work with Trade to co-develop ATL+ BTL approaches for strategic accounts/channels.

Job Responsibilities

• Closely supervise and monitor all aspects of assigned CATs' IMC operations, including TV, Digital, etc.
• Act as a primary advocate for assigned CATs , ensuring brands' consistency across all projects, and actively acquire thorough knowledge of brands’ businesses to ensure all media partners to deliver on-brief objectives.
• Maintain ongoing tracking of media spend/performance across all channels and ensure all campaigns spend to goal and deliver aligned KPIs.
• Responsible for creation, analysis and presentation of post-campaign summary reports with media agencies.
• Effectively communicate and collaborate with internal (brand teams) as well as external stakeholders (media partners) to ensure flawless execution of plans, including account, buying, creative, traffic and finance.
• Maintain good rapport with trade representatives to support IMC manager to co-develop ATL + BTL plan for strategic accounts/channels.
• Manage the flow of brand-media-agencies related issues based on changes in direction, goals and budgets; be capable of creating solutions and proactively resolving issues.
• Demonstrate excellent attention to detail and follow-through skills.
• Proactive update and apply new tech, trend, content across platform (Youtube, facebook, Tiktok,...) into brand campaigns (summer, Tet, new thematic launch)
• Project management planning, executing, and managingmultiple marketing campaign within deadline and budgets

Requirements

• Advanced Digital Media competencies (>5 years experienced)
• Integrated Media Planning capabilities, not only Digital (proven evidence)
• Strong analytical skills: Able to identify and isolate opportunities/issues with action plans in a clear and logical way.
• Strong consumer & creative marketing background with strategic thinking and insight orientation 
• Proven track record in launching new products into emerging markets  that have been successful/sustained over time
• Experience with matrix organizations
• Strong presentation skills : able persuade manager and team on plan and thinking.
• Strong communication, analytic, organization and presentation skills
• Excellent interpersonal skills (important due to multi party/external business partners bus. model)
• Data analysis and peformance metrics: strong analytics skills to measure campaign effectiveness 
• Marketing and automation tools: Hubspot CRM for beverage promotions; Hootsuite/spout social managing multiple social media platform, upflence/Aspires IQ finding influencers for beverage endorsement, Tiktok creative center
• Fluent in English

Only shortlisted profiles will be contacted