Integrated Marketing Communications Manager

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Role:

The Integrated Marketing Communications Manager will champion a holistic, omni-channel approach to marketing, 
ensuring cohesive brand messaging across digital and traditional platforms. Responsibilities include:

- Leading integrated campaign strategies, with the ability to identify where to optimize and prioritize 
  across omni channels, using data-driven insights to make informed decisions.
- Collaborating closely with cross-functional teams to drive effective marketing plans that align with 
  overall brand and business goals.
- Utilizing strong planning skills and a marketing-first mindset to develop innovative campaigns that resonate 
  with target audiences.
- Managing relationships with agencies and media partners, requiring exceptional interpersonal skills.
- Displaying a high sense of ownership and entrepreneurial spirit, driving projects from concept through 
  execution while taking accountability for outcomes.

Job Responsibilities

1.    Integrated Media Strategies: Develop and execute annual operating plans (AOP) that include:
-    Channel Planning: Optimize reach across TV, OLV (Online Video), OOH (Out-of-Home), and other key media channels, ensuring efficient use of each platform based on data-driven insights.
- Connection Planning: Implement P4A (Planning for Agility) strategies that integrate macro and micro moments, DCO (Dynamic Creative Optimization), and partnerships across digital and traditional media.
- Conversion Planning: Lead performance marketing strategies, integrating digital efforts with offline conversion tactics to maximize ROI. Establish total media budget planning and KPIs, including both cost and performance metrics.
- Design and execute an influencer strategy that balances digital platforms (e.g., KOLs, micro-influencers) with in-person brand advocacy and events.
- Maintain an always-on approach for digital engagement while supporting offline community-building efforts in key markets

2. Strategic Media Partnerships
-    Negotiate and manage joint business plans (JBPs) not only with top digital partners but also with traditional media partners to ensure a holistic media strategy.
- Secure favorable terms across various platforms, including but not limited to digital (CPI, CPM) and traditional media (TV spots, print rates), optimizing investment and enhancing brand visibility.

3. Omni-Channel Implementation and Measurement:
-Develop scorecards that integrate digital and offline media performance, ensuring alignment with key marketing objectives across different regions and demographics.
- Establish a KPI matrix covering both digital (CPM, CPV, CPA) and traditional media performance (GRPs, foot traffic) to track overall media effectiveness.

4. E- Conomy Lead (E-commerce, E-wallet, Meals on Wheels)/CRM
-Lead strategic partnerships/agenda with key e-commerce platforms and retail partners, ensuring seamless integration between online and in-store promotions and activities.
- Support e-commerce strategies that align with broader brand initiatives, creating synergy between online brand days and in-store activations
- Drive initiatives for an integrated CRM strategy, including digital loyalty platforms, online-to-offline (O2O) promotions, and data management for a cohesive customer journey.
- Implement tactics that bridge digital engagement with offline touchpoints to enhance overall customer experience and retention.

5. Digital CRM Customer Relation Management includes

- Loyalty Platform, O2O and Big Data
- Drive scale for Loyalty Platform: establish quarterly big activities to keep consumers engagement
-  Drive Online-to-offline initiatives to support cross-channel and cross-media activities (promotion, footfalls) 
- Monitor loyal lists data and build initial CRM structure

6. Innovation and Transformation Initiatives
- Act as a core force in driving innovative marketing initiatives that transform the brand's approach to integrated communications.
- Foster a culture of creativity and experimentation within the team to explore new marketing technologies, platforms, and strategies.
- Champion innovative ideas that enhance customer engagement, optimize media spend, and drive overall marketing effectiveness in line with the transformation agenda.

7. Capability Development
- Champion training and development programs to elevate marketing competencies across both digital and traditional media for the entire marketing team.
- Lead cross-functional training initiatives that include integrated media planning, covering aspects such as TV buying, digital advertising, and in-store activations.

Your Team

Skills and Experience

- Advanced Digital Media competencies (>10 years experienced)

- Integrated Media Planning capabilities, not only Digital (proven evidence)

- Trainer level required (Digital Marketing Foundation & Strategy)

- Strong analytical skills: Able to identify and isolate opportunities/issues with action plans in a clear and logical way.

- Strong consumer & creative marketing background with strategic thinking and insight orientation

- Proven track record in launching new products into emerging markets that have been successful/sustained over time

- Experience with matrix organizations

- Strong presentation skills: able persuade manager and team on plan and thinking.

- Strong communication, analytic, organization and presentation skills

- Excellent interpersonal skills (important due to multi party/external business partners bus. model)

- Strong leadership and influencing skills

- Ability to manage and prioritize multiple projects

- Fluent in English

- Advanced Microsoft Office

Please send your CV to phuc.phanthihong@suntorypepsico.vn

Only qualified profiles will be contacted.