Customer Marketing Manager - On-Premise

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

JOB SUMMARY

To deliver overall KPI of On-premise (OP) to develop & deliver brands objectives per Channel/Customer (including volume, revenue, profitability etc) via Brand ITM activities, customer JBPs, insight-based categories development/customer development activities 

Job Responsibilities

1.  Develop & Deliver Brands objectives for OP channel
• Develop category/brand strategy & objectives per OP channel (50% of business; stores: 85% of stores contribution 
• Develop & Executecategory/brand guidelines in terms of visibility, brand engagement/communication, pricing, for OP channel based on insights of channel and shoppers 
• Plan, Develop & ensure execution New Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly 
• Plan, Develop & ensure execution Brand ITM deployment for OP channel with effective costing 
• Maximize Digital Marketing 
• Plan, Monitor & control effectively Budget: A&M Push, POSM production, TOT etc.
• Call on all customer wiring assignments as planned and as per customer wiring matrix  to build good relationship with customers and to get insights from customers 

2. Customers JBP 
• Plan, develop & ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
• Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies 
•  Support for Top to Top engagement with top customers & WCCE JBP with top customers 

3 Channel/shopper insight based Category management & development 
• Do forecasting monthly, rolling 3 months yearly for OP including new SKU's 
• Do Category development per sub-channel, formats: Pack/mix/Pricing & Revenue management and or portfolio initiatives 
• Deliver CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix, together with Cat Man project person 
• Develop Category growth driver and Category Development 
• Work/update regional/ Sector team to leverage best practices and/or to win regional/global CMKT activities

4. Identify & Win New Business: Identify and evaluate new business opportunities (new launch/portfolio/ideas/POSM innovations) & ensure execution

 
5. Others assigned by line managers/business 

Skills and Experience

- Bachelor graduation in relevant majors.

- Strong knowledge of On-Premise channel and Customer strategy & channel Operation understanding, 
- Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, 
- Category Management & Development  including Revenue management 
- Capability in analysis of channel/ brand/ price/ pack trends in OP channel vs total industry.
- Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers
- Strategic thinking, strong analytical, problem-solving skills
- Fluent in English & Computer skills (MS Office)