Customer Marketing Manager

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

 Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

 At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Role: To deliver overall KPI of Modern Trade to Develop & Deliver Cat/ Brands objectives per Channel/Customer (including volume, revenue, profitability etc) via Brand ITM activities, customer JBPs, insight-based categories development/customer development activities 

Job Responsibilities

1.  Develop & Deliver Category / Brand objectives for Modern Trade 
• Develop category/brand strategy & objectives across Modern Trade sub-channels 
• Develop & Execute category/brand guidelines in terms of visibility, brand engagement/communication, and pricing, for large formats based on insights of channel and shoppers 
• Plan, Develop & ensure execution of the New Launch plan and build new products in 6 months with KPI, tracking, and action plans accordingly 
• Plan, Develop & ensure execution of Brand ITM deployment with effective costing 
• Plan, Monitor & control effectively Budget: D&A (Promotion & Marketing fund), A&M Push, POSM production, TOT etc.
• Call on all customer wiring assignments as planned and as per the customer wiring matrix to build good relationships with customers and to get insights from customers
• Maximize Digital Marketing
2. Customers JBP 
• Plan, develop & ensure Insight-based Joint business planning activities per top customers, per ITM alignment
• Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies 
•  Support for Top-to-Top engagement with top customers & WCCE JBP with top customers 
3. Category management & development 
• Do forecasting in monthly, rolling 3 months yearly MT, OP including new SKU
• Do Category development per sub-channel, formats: Pack/mix/Pricing & Revenue management and or portfolio initiatives 
• Deliver CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix, together with Cat Man project person 
• Develop Category growth driver and Category Development 
• Work/update regional/ Sector team to leverage best practices and/or to win regional/global customers re CMKT activities.
- Develop promotion strategy, initiatives, category development plans to improve the business performance
- Identify and evaluate new business opportunities & drive execution
4. Identify & Win New Business:  Identify and evaluate new business opportunities (new launch/portfolio/ideas/POSM innovations) & ensure execution. 

Skills and Experience

• Strong knowledge of MT channel, Customer strategy & channel Operation understanding, 
• Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, 
Category Management & Development  including Revenue mangaemnt 
• Capability in analysis channel/ brand/ price/ pack trends in MT channel vs total industry.
• Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers
• Strategic thinking, strong analytical, problem-solving skills
• Fluent in English & Computer skills (MS Office)

•Bachelor graduation in relevant majors.