Consumer Insight Manager

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products worldwide. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

JOB SUMMARY

Led & be responsible for CSD & Isotonic analytic & research agenda to support the business team by providing clear understanding, insight, and foresight information with fact-based to identify strategic possibilities for the business across levers including innovation development and driving brand growth.

Job Responsibilities

1. Manage monthly business performance monitoring and diagnosis for in-charge categories:

• Provide a comprehensive story (what works, does not work vs. plan) with fact-based insights to imply potential actions.
• Leverage all data sources including Nielsen Retail Audit, Internal data, Brand health tracking (if relevant), integrating with market visits or observations or interaction with relevant functions - trade, planning, RGM,...

2. Lead brand research agenda

• Manage all research projects of in-charge categories (Brand health tracking, product/concept/communication test, segmentation, U&A, price study, volume forecasting, consumer portrait) across research methodologies.
• Drive the effectiveness of research projects via working with agencies to have cost-effective research approaches, maximizing the application of research findings into business actions and leveraging agencies' expertise/qualified resources.
• Build a research plan based on AOP and discussion with the business team

3. Manage key strategic reports to facilitate the Tet/JBP/AOP (as a key strategic business plan)

• Clarify business questions to ensure provide a clear brief to research agencies
• Manage the work of respective agencies and do the integration to address defined business questions
• Provide clear I&O which implies actions forward

4. Be in charge of ad-hoc requests, and analysis preparation for BOD/visitor visits where relevant to in-charge categories.

5. Join to drive CI initiatives (CI fundamental training, data automation, consumer immersion, new research approaches, trend updates,)

#LI-SL1

Skills and Experience

• Bachelor graduation in Business Administration/Economics/Marketing
• At least 5 Years experience in Consumer Insight/Market Intelligence in FMCG
• Solid research expertise (quality & quantity), Nielsen RA, Kantar in-home consumption, Brand health tracking), logical & strategic thinking, project management & leadership skills, business-centric research approach
• Good analytical and integration skills
• Good communication/interpersonal and presentation skills
• Passionate about consumers, customers and brands
• Insightful, curious & creative
• Growth mindset
• Teamwork spirit

Competencies