Consumer Insight Manager

Who We Are

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

About your role

Lead & be responsible for allocated category analytic & research agenda to support business team by providing clear understanding, insight and foresight information with fact-based to identify strategic possibilities for the business across levers including innovation development and driving brand growth.

What You'll Do

1. Lead brand research agenda:
- Manage all research projects of in-charge categories (strategic research, creative & communication building + effectiveness, Innovation & Renovation, Post lanches evaluation and all brand related research) across research methodologies.

- Drive the effectiveness of research projects via working with agencies to have cost effective research approaches, maximizing the application of research findings into business actions and leveraging the expertise/qualified resources of agencies.

- Build research plan based on AOP and discussion with brand teams and also stakeholders

- Support brand owners on all consumer / brand related research both regional or local market projects

2. Have hoslistic Brand Diagnostic with Brand Equity, Insight (input and output drivers) & In market performance : NIQ / Global DATA ... to support both brand performance monitoring and brand audit for JBP / MTP and AOP
- Clarify business questions to ensure provide clear brief to research agencies

- Manage the work of respective agencies and do the integration to address defined business questions

- Provide clear I&O which imply actions forward

- Co-work with BI team where relevant

3. Be in-charge of ad-hoc requests, analysis preparation for BOD/visitor visit where relevant to in-charge categories

4. Drive CI capability via having CI fundamental training to the team (Growth navigator, Brand health tracking, Household panel and all other consumer / brand related capabilities) 

Other tasks Assigned by Line Manager

What You need to be successful

- Bachelor graduation in Business Administration/Economics/Marketing

- At least 5 years experience in Consumer Insight/Market Intelligence in FMCG
- Solid research expertise (quali&quant, Kantar in-home consumption, Brand health tracking, Nielsen RA)
-Good analytical, integration and insight generation skills
-Good communication/interpersonal and presentation skills
-Passionate about consumers, customers and brands
-Insightful, curious & creative
-Growth mindset
-Team work spirit

-Strong command of MS powerpoint and Excel. Advanced skills like forecasting technique, Power BI,..is a plus.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.