Consumer Insight Director

Who We Are

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success.

We are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals have a sense of belonging and can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other characteristics.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply.

We encourage you to raise any accommodations needed to be at your best during the application process and we will endeavor to support.

Together, we can cultivate a workplace where everyone can thrive and propel our purpose of “Inspiring the Brilliance of Life”.

About your role

To lead the development and execution of consumer research strategies to understand consumer behaviors, preferences, and trends that provide the insight and foresight to guide product development, marketing strategies, and overall brand decisions. The role is critical to support building up of the Strategic Brand Plans and Annual Operating Plans of SPVB across categories. 

What You'll Do

- Identify the strategic possibilities for business to capitalize on by offering the insights and foresights of LRB, proactively identifying consumer and market trends, and using this information to deliver tactical opportunities for category and brands. 
- Lead different brand researches (brand researches, product innovation, brand health, consumer panel, 6W, U&A, segmentation, media,communication building etc.) to deliver fact based, objective views of the business, provide credible insights and recommendations for Marketing to plan their business across the marketing mix of the 6Ps, taking into account emerging trends in media usage, retailing, marketing etc. 
- Lead the brand diagnostic and audit proces to facilitate MTP/JBP / AOP development and act as advisor and consultant to brand and category team in building up the SBP (Strategic Brand Plan) and AOP (Annual Operating Plan).
- Utilize budget to design cost effective research programs
- Manage the partnerships with the qualified research agencies to ensure the Company receives satisfactory standards of service and reports.
- Lead, develop, coach and motivate CI team to build on research capabilities and expertise and to ensure the team’s resources are used effectively and its work schedule and targets are successfully met.
- Closely manage the interaction with Regional CI/category accordingly to RACI to ensure the smooth cooperation, maximize the outcome with speed. Also need to feed local insights into the workstreams led by regional team to ensure locally relevant research outcomes.
- Be in-charge of ad-hoc requests, analysis preparation for BOD/visitor visit where relevant to in-charge categories
-  Drive CI capability via having CI fundamental training to the team (Growth navigator, Brand health tracking, Household panel and all other consumer / brand related capabilities )     

What's in it for you

What You need to be successful

• Bachelor graduation in relevant majors
• CI skills in understanding market research fundamental, mastering market research techniques, brining integrated consumer & shopper insights into the business and showing the business how and where to win
• At least 10 year work experience in market research with at least 05 years in managerial level and experience in leading team
• Good analytical, insight generation and story-telling skills
• Passion for consumer, customer and brands
• Insight, curious & creative
• Ability to influence and drive actions forward
• Advanced English
• Office working (word, excel, presentation, email…)

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.