Channel Operations Manager - Traditional Trade

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

JOB SUMMARY

- Develop strategies and wining plans that deliver TT channel growth for total LRB brands such as: Permanent visibility – Perfect stores, Customer Club, Wholesale, Win in Rural, Customer event, festival….

- Build Channel platform based on the channel / shopper insight to determine the success of each sub-channel

- Lead AOP KPIs & cascade to ASM/SS/DCR to engage front line with Channel vision, strategy and enhance right execution

- Execute & track/monitor all TT must-win battle plan

- Ensure AOP achievement by identifying the GAP & proposing the action plan

Job Responsibilities

1. Leading channel development strategies

- Based on cat objective, shopper/ channel insights and GTM agenda to build channel strategy for TT to ensure SPVB’s LRB leadership, deliver channel growth and avoid channel conflict.

- Lead AOP cascading to sales to deliver effective execution of channel MWB as planned

- Align with MKT/ Category team/Sales on full year penetration, brand matrix visibility and lead full year visibility investment, penetration by channel

- Ensure channel/ customer activities aligned with TT channel strategy

- Align with Sales leadership team on a monthly channel plan.

- Align with compliance on directions and KPIs to audit and make sure quality of execution on market

- Work with GTM to develop effective communication & tracking tools for channel activities to improve quality of execution

- Manage effective budget within the given

- Work with supporting functions (procurement, planning, legal, tax….) to drive productivity and ensure all activities will be deployed OTIF and compliance

2. Leading channel operation for effective execution

- Lead Channel operation team to deliver effective execution of channel program NW & Festive as planned.

- Monitor and update the progress of the channel activities with the senior management in sales department for timely corrective actions.

3. Develop and coach direct reports

4. Other tasks assigned by Trade Development – Senior Sales Director

Skills and Experience

- University degree in any disciplines

- At least 06 years of work experience in Sales/ Marketing/ Trade Marketing, FMCG preferred.

- Trade Marketing knowledge and understanding of retailer/shopper behavior/insights.

- Analysis skills Able to translate from data into insights.

- Good communication, influencing.

- Leadership, proactive and result-oriented.

- Competent English