Category Development Manager - NCB

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. 

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013. 

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Role: 

- Build strategies and winning plans that deliver Category/sub Category growth based on consumer, shopper and customer requirements

- Execute & track/monitor all category/sub-category activity plan

- Ensure AOP achievement by identifying the GAP & proposing the action plan

Job Responsibilities

- Work with Brand/MKT team to propose CAT strategy by channel (TT, MT, CVS, KA) based on category focus, brand J2BDs, consumer/shopper/customer insights

- Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated.

- Build category strategic space share/plan-o-gram plan by customer. (Category captaincy & space management)

- Based on CAT/ sub CAT strategy & forecast, build winning plan to drive category/sub category growth sustainable to fully delivery their target and align with Sales team on monthly trade support

- Work with Brand/ MKT team to develop in-store communication plan & BTL plan by channel to support for all initial MKT projects & lead its implementation/execution

- Own monthly Pre-ITM/ ITM meeting by category

- Effectively communicate all plans (monthly promotion, BTL plan) to field sales down to DCR levels & have weekly tracking the performance progress & keep all relevant functions updated

- Work with Sales team to get feedbacks on plan and insights of market/ customers

- Monthly review category/sub-category performance in term of volume, distribution, stock weight, ASO penetration…

- Other ad-hoc requests to support for business

- Develop and coach direct reports

- Other tasks assigned by Category Development Manager – group of CAT manager

Skills and Experience

- At least 03 years of work experience in Sales/ Marketing/ Trade Marketing, FMCG preferred.

- Got understanding of Trade and GTM process. 

- Good communication and negotiation skills.

- Leadership, proactive and result-oriented.

- Proficient English for communication and writing

- University graduation in economics or relevant disciplines