Brand Manager

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Job Responsibilities

1. Marketing Strategy and Execution

• Develop & coordinate the deployment of marketing initiatives, according to Marketing Calendar, from strategic discussion & development to communicating it to sales force (Thematic campaigns, grassroots, promotions…)
• Coordinate the development of work with local agencies as well as adaptation of PBI Global & BU Regional campaigns
• Recommend & adapt marketing best practices from PBI Global & BU Regional initiatives.
• Lead crossfunction to execute marketing initiatives timely.
• Proactively update projects on weekly and monthly basis.
• Support Marketing Managaer in related projects as per request

2. Trade and Channel Development

• Frequently liaise with trade and on field partners to Co-develop schemes that answers trade needs.

3. Innovation

• Lead the strategic discussions & project management around product/communication innovations
• Recommend & support the development of local packaging innovation

4. Team supervision

• Coach and supervise ABM to complete all executions OTIF

Skills and Experience

• University graduation
• Minimum 4 years of relevant experience in brand marketing, 1 year experience BM preferably in FMCG
• Have good understanding and experiences in consumer orientation
• Confident with operating experiences in marketing plan
• Good at Communication, negotiation skills
• Good analytical, strategic thinking for brand management
• Potential leadership skill with initiatives to lead brand team
• Good at English
• Honest, responsible, innovative, high integrity, high commitment
• Ability to handle multi-tasking under high pressure

Please be noted that all applicants will be kept confidential and only shortlisted candidates will be contacted.