Brand Development Senior Manager

Who We Are

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company, always together with Seikatsusha – you are an important part of this and here’s how your role helps us win.

About your role

We are seeking a dynamic and passionate Senior Manager, Brand Development to join our team and lead Marketing and Innovation for Suntory brands, primarily the TEA+ portfolio, across the region. The role is responsible for driving brand growth and strengthening its strategic market positioning through effective marketing strategies, innovation, and portfolio management. Working cross-functionally, the role ensures the brand remains relevant to consumers while delivering sustainable business growth.

What You'll Do

Brand Management

• Drive growth of the TEA+ portfolio by developing strong brand propositions and delivering sales, profit, and market share targets across the region.
• Develop brand strategies and communication concepts, supporting Business Units in local execution.
• Identify market opportunities and expand the portfolio through new variants and formats.

New Product Development

• Lead regional TEA+ innovation, including new variants, formats, and product rejuvenation.
• Translate consumer insights into relevant innovations and manage cross-functional NPD projects with internal teams and external partners.

Brand Planning

• Support the development and deployment of regional brand and innovation strategies aligned with annual and mid-term business plans.
• Work closely with Business Units to ensure strategies are locally relevant.

Budget & Performance Management

• Manage marketing budgets and monitor brand performance across markets.
• Partner with Business Units to track brand activities and market insights.

What You need to be successful

Experience

• Minimum 7 years of brand or product management experience within a global FMCG organisation.
• Exposure to the Vietnam market and tea category is an advantage.

Functional Skills

• Strong strategic thinking and commercial acumen.
• Experience in consumer insights, marketing, and brand management.
• Solid project management, analytical, and problem-solving skills.

Behavioural Competencies

• Strong sense of ownership, urgency, and results orientation.
• Ability to manage multiple priorities and collaborate effectively with cross-functional teams.
• Strong communication, networking, and curiosity about consumers and trends.
• Adaptable, comfortable with ambiguity, and willing to travel.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.