Assistant Brand Manager

Job Responsibilities

Job Responsibilities

• Assist the Brand Manager in planning and executing marketing activities to build brand equity and meet business objectives as well as work with the team on assigned projects and tasks.
• Deeply understand consumers and market insights to discuss, brainstorm, and input for the Marketing AOP of the brand
• Lead integrated marketing activity calendar ensuring consistency with communication strategy and AOP
• Monitor and evaluate brand performance to recommend and execute appropriate ways to improve brand equity
• Work with MO/trade marketing to execute flawless brand experience across touchpoints
• Assist brand manager in launching new packaging, products
• Accountable for budget analysis and management
• Partner with different functions (Planning, Procurement, Sales, Legal, …) for ongoing projects and marketing execution
• Manage operations such as trade service, visibility, sponsorship, etc.

Skills and Experience

• Experience in FMCG, MNC is a MUST
• A bachelor's degree with a Marketing background is an advantage
• Good at project management.
• Good Marketing Fundamental
• Good at Data Analysis
• Excellent of English
• At least 3 years of work experience in Marketing Brand, Trade Marketing, Market research preferred FMCG industry
• Initiative, innovative, flexible
• Passion to grow
• Open-minded, result-oriented, hard-working and resilient