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Customer Marketing Manager - Modern Trade

Requisition ID: 12892

1. Develop & Deliver Category / Brand objectives for Modern Trade

• Develop category/brand strategy & objectives accross Modern Trade sub-channels

• Develop & Execute category/brand guidelines in terms of visibility, brand engagement/communication, and pricing, for large formats based on insights of channel and shoppers

• Plan, Develop & ensure execution of the New Launch plan and build New products in 6 months with KPI, tracking, and action plans accordingly

• Plan, Develop & ensure execution of Brand ITM deployment with effective costing

• Plan, Monitor & control effectively Budget: D&A (Promotion & Marketing fund), A&M Push, POSM production, TOT etc.

• Call on all customer wiring assignments as planned and as per the customer wiring matrix to build good relationships with customers and to get insights from customers

• Maximize Digital Marketing

2. Customers JBP

• Plan, develop & ensure Insight-based Joint business planning activities per top customers, per ITM alignment

• Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies

• Support for Top to Top engagement with top customers & WCCE JBP with top customers

3. Category management & development

• Do forecasting in monthly, rolling 3 months yearly MT including new SKU

• Do Category development per sub-channel, formats: Pack/mix/Pricing & Revenue management and or portfolio initiatives

• Deliver CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix, together with Cat Man project person

• Develop Category growth driver and Category Development

• Work/update regional/ Sector team to leverage best practices and/or to win regional/global customers re CMKT activities.

- Develop promotion strategy, initiatives, category development plans to improve the business performance

- Identify and evaluate new business opportunities & drive execution

4. Identify & Win New Business: Identify and evaluate new business opportunities (new launch/portfolio/ideas/POSM innovations) & ensure execution.

5. Others:

- Other ad-hoc requests to support business

- Other tasks as assigned by Line Manager

- Comply with SPVB standard, strategy & policy.

Requirements:

- Bachelor graduation in relevant majors.

- Strong knowledge of MT channel, Customer strategy & channel Operation understanding,

- Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding,

Category Management & Development including Revenue mangaemnt

- Capability in analysis channel/ brand/ price/ pack trends in MT channel vs total industry.

- Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers

- Strategic thinking, strong analytical, problem solving skills

- Fluent in English & Computer skills (MS Office)

- Advanced English

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