Customer Marketing Executive - Modern Trade

Key Accountabilities

1. Support to deliver Brands objectives and category development for assigned channel
- Generate channel/ customer/shopper insights in related channel
- Work with MKT/ CAT/ CD team to execute category/brand guidelines in related formats by customer based on category focus, brand J2BDs, consumer/shopper/customer insights and demand space to drive channel growth
- Own execution new Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly 
- Responsible for category development per sub channel: Pack/mix/Pricing & Revenue management and or portfolio initiatives 
- Tracking & monitoring the budget: A&M, POSM production,  TOT etc. 

2. Customers JBP
- Support and ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
- Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies
- Work with CD team to get feedbacks on plan and insights of market/ customers

3. Others:
- Other ad-hoc requests to support business
- Other tasks as assigned by Line Manager
- Comply with SPVB standard, strategy & policy.

Requirements:

-  Bachelor graduation in relevant majors.
- Strong knowledge of MT channel 
- Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, Category Management & Development  including Revenue mangagement 
- Brand marketing, customer marketing or sales experience in an FMCG environment
- Capability in analysis channel/ brand/ price/ pack trends in related channel vs total industry.
- Strategic thinking, strong analytical, problem solving skills
- Strong communication/ interpersonal skills
- Fluent in English & Computer skills (MS Office)
- Advanced English
- Basic Microsoft Office skill

Only shortlisted candidates will be contacted.