Commercial Excellence Director - Channel Strategy

Who We Are

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

About your role

- Lead strategic channel development to ensure high-quality execution of business strategies at the ground level. 
- Drive fundamental KPIs such as retailer and sales incentives, distribution, and execution.
- Implement the Perfect Store Program and Picture of Success through channel segmentation and planning.

What You'll Do

1. Lead channel development strategies for TT, MT, AFH & E-ordering:
- Develop Channel Strategy by transferring the Category Objectives, Customer Engagement to accelerate the channel potential across category & region, ensure the SPVB's Leadership & deliver multi-channel growth via increase drinking incidence
- Design POSM/ TOT in right place, right channel to accelerate the category potential
- Develop brand visibility matrix at BTL (indoor & outdoor strategy) and lead full year visibility investment, penetration by analyzing brand distribution, in-store performance & ROI 
- Collaborate with Category Strategy to build the distribution & penetration strategy for NPD/ PPA
- Ensure channel/ customer activities (including incentive/ marketing tool) & in-store PICOS Guidelines (assortment (Hero SKUs)/ visibility/ promotion execution) & Perfect Store Model in TT/ MT/ AFH and Cascade to TMKT to deliver picture of success by each channel
- Define range selling and drive assortment management model in different type of outlets to make sure product available in right outlet.
- Analyze and study retail audit report to identify opportunities in enhance distribution, stock share at outlet and propose effective trade schemes on each category.
- Develop Customer Engagement Strategy (Loyalty Program, Trading term & JBP) with Customer Development Team by studying customer expectation 
- Work with RTM to develop effective communication (accelerate retailer app) & tracking tools for channel activities to improve quality of execution 
- Ensure capture the evolving of channel for Improvement proposal (model of sales team, PICOS, expected growth) & growth opportunity through shopper centric project (youngster hub, blue-collar hub, flagship, etc.)

2. Lead MEM strategy to strengthen competitive advantage of SPVB in the VN Market:
- Plan for AOP & Research and introduce innovative marketing equipment, innovation proposal in VN
- Develop store-level enabler for channel strategy in term of investment of marketing tool with Asset deployment strategy, asset management as well as performance evaluation (system operations, and data synchronization across SPVB platforms (Oracle, DMS)
- Optimize technical workflows and support CAPEX assessments through expert knowledge and device history verification

What's in it for you

What You need to be successful

• University graduation in economics or relevant disciplines
• At least 10 years of work experience in Sales/ Marketing/ Trade Marketing, FMCG preferred.
• Good understanding of Trade and RTM process
• Good communication and negotiation skills
• Leadership, proactive and result-oriented
• Proficient English for communication and writing
• Competent computer skill – Excel, PowerPoint

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.