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Modern Trade Manager

Requisition ID:  7940

About Company

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Job Responsibilities

Lead team at assigned Location & work with account managers to deliver SPVB volume, Revenue, market share via In-store execution & business action plans 
Lead & train, build team capability & track to drive & ensure excellent execution at outlets, as per SPVB standards 
Customer/outlets frequent visits to build relationship and to grow volume

1/ Grow volume, revenue and share in the Modern Trade channel, at assigned locations 
- Work on monthly plan, yearly plan to deliver, grow volume, revenue & share in Modern Trade channel, at assigned locations 
- Lead Modern Trade Executive & Blue Force to deliver the plans per accounts, per outlets
- Lead for corrective action plans for week, months or balance of years 
- Lead and build capability of Modern Trade Executive & Blue Force to ensure daily execution as per SPVB strategy and policy           
- Lead and support team for in-store negotiation of volume ordering and/or extra displays and/or others 
- Provide insight/feedback/market intelligence to Planning (account managers) for corrective actions if any 
- Develop and keep updated an account profile/plan to the SPVB standard (ASAP)
- Handle Local customers from negotiation for contract, develop trade terms, in-stores visibility and promotion activities and grow volume at Local accounts 
- Manage SPVB's assets at outlets: visicooler, other equipment... 
- Ensure to achieve 5 points scorecard

2/ Team Building
- Build team spirit, capability  
- On the job training & Work With team to build and track performance of team members 

3/ Setting Objectives & Tracking Results 
- Set clear objectives that are consistent with company goals with each member of the team.
- Build Source of Growth, Forecast, targets per month per outlets, per skus.
- Ensure clear communication to internal and external
- Review progress vs objectives on a bi-weekly basis, provide insights and action plans 

4/ Customer Relationships & Customer Wiring 
- Frequent customers wiring for relationship building
- Frequent customers wiring to support customers to grow SPVB volume and/or other in-store negotiation 

5/ Win Local accounts & New Local accounts 
- Identify and evaluate new business opportunities (new distribution / new customers) & develop SPVB CDA/products in new accounts in assigned location with effective CDA 
- Grow volume/share/revenue and ensure execution at Local accounts/stores 

6/ Others
- Support Director/Line manager to re-build standard of execution or policy if any to cope with market changes: span of control of Blue Force, KPI for incentives, salary, system, process 
- Lead problem solving and address team issue
- Lead teams via changes via effective communication and timely support 
- Other tasks as assigned by Manager.

#LI-SL1

Skills and Experience

  • BA degree in any disciplines, major in Economic/ Commerce/ Marketing are preferred.
  • Good knowledge & understanding of Modern Trade channel
  • At least 05 years of relevant experiences in FMCG
  • Strong communication and negotiation skills
  • Leadership, being proactive and result-oriented
  • Fluent English for communication and writing
  • Competent MS Office 
  • Able to go on business trip frequently

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