Modern Trade Executive

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. 

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Grow volume, revenue and share in assigned areas/accounts in Modern Trade Channel.

Ensure excellent in execution of all business programs and fundamental KPIs

Develop and execute business programs, leverage efficient call coverage and ensure all assigned accounts comply with SPVB performance standards and commitments

Job Responsibilities

'1. Grow volume, revenue and share in assigned accounts/areas

- Manage execution of channel strategies, accounts' programs & store execution in the assigned areas to grow volume, revenue & share

- Ensure all key decision makers within the account are wired

- Call on all wiring assignments as planned

- Develop, sell, and execute CDAs with identified customers.

- Understand customers and shoppers insights to identify new opportunities to grow volume, revenue & share

- Get customers' comments & market insights to feedback on Accounts' Strategies, promotion promgrams,...

For local accounts that MTE in charge:

- Develop and keep updated an account plan to the SPVB standard (ASAP)

- Monitor MT Budget of CDA in charge.

- Develop account specific standards for merchandising range, promotions, pricing and equipment

2. Lead excellent execution in assigned stores

- Call on each customer per customer wiring plan

- Communicate standards and customer commitments to the field force of both SPVB and customers

- Ensure execution of a promotion calendar on a timely basis

- Manage & coach Blue Force team to execute company's strategy, programs & KPIs

- Monitor performance and compliance of volume & all store execution KPIs, taking corrective actions where necessary

- Maintain a physical presence in the field to reinforce the account strategy with field locations

3. Represent MT Location Team to act as Champion in Execution of assigned Account(s)

- Represent MT location to be key contact point for location customers (Eg: Customers in charge of whole region of HCMC, HCMP, Central, MK, North 1, North 2) to consult and solve problems

- Represent MT location to cascade accounts' promotion programs to all Blue Force in location

- Represent MT Location to consolidate insights, feedbacks & proposals of other MTEs in routine activities (eg: Monthly promotion programs, rentals,...) to other departments

- Support tracking customers' debts and co-ordinate with other MTEs to resolve overdue

4. Identify & Win New Business

- Identify and evaluate new business opportunities (new distribution / new customers) & develop targets

- Work with field locations to exploit new business opportunities

- Co-ordinate and acquire new business

- Align the system to call on new accounts & outlet

Skills and Experience

- University graduation in any disciplines

'- Experience in managing execution in Modern Trade stores

- Prefer FMCG Industry

- Experience of field force managment

- Experience of account management is a plus

- Communication, Presentation skill.

- High ownership & good collaboration mindset

- Customer Relationship Building