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Marketing Manager - North

Requisition ID:  7510

Job Summary

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013. 
At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation, and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo. 

This position is expected to develop brand/group brand strategy and business plan to meet brand and business objectives for North market; work with different departments to drive the implementation and turn business plan into real results

Job Responsibilities

  • Develop understanding about North consumers’ behaviors, North business insights and translate these understandings/insights into North AOP's plan for respective brands
  • Develop and support North marketing strategy annually to align with company AOP's plan and to deliver business objectives
  • Lead the respective brand AOP for North, translate into brand ideas and convert into relevant innovations to grow the brand in North
  • Lead product portfolio roadmap for North & closely work with Regional team & Marketing Nationwide team to prepare for changes for product portfolio
  • Oversight the implementation of AOP, from the strategic discussion to development and all way communication with sales force (such as: thematic campaign, promotions, …)  to drive for business & brand deliverable
  • Monthly perform analysis from Retail Audit & Brand Health to understand brands' performance and propose appropriate actions.
  • Manage the allocation & disbursement of budget for assigned brand to maximize ROI and have positive impact on brand P&L for North market. Working with Finance partner to set pricing to meet revenue and profitability goal.
  • Build North Marketing focus campaigns, then closely liaise with Media team to ensure sufficient reach & relevant content toward North consumers
  • Propose & manage North specific promotion and activations during the cycle (Festives, Summer & Tet)
  • Work with Sales department to co-develop trade & channel programs for North market, POS support related to brands

Your Team

Skills and Experience

  • Bachelor Degree in Marketing 
  • At least 5 years of experience in FMCG MNC. Both Marketing - Brand Management & Trade Marketing
  •  Excellent of English & communication.
  • Excellent at project management.
  • Can-do attitude with strong influencing skill, delivering the results and able to make change.
  • Consumer orientation, brand operating experience
  • Experience with matrix organizations
  • Mobile and willing to travel frequently
  • Based at North


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