Group Customer Marketing Manager - Modern Trade and On-Premise (Customer Development)

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Role: To support overall KPI of Modern Trade & On-Premise channel; to Develop & Deliver Brands objectives per Channel/Customer (including volume, revenue, profitability etc.) via Brand ITM activities, customer JBPs, insight-based categories development/customer development activities 

Job Responsibilities

1.  Develop & Deliver Brands objectives per Channel/Customer 
• Develop category/brand strategy & objectives per sub channels/customers
• Lead Customer Marketing team for category/brand guidelines in terms of visibility, brand engagement/communication, pricing, key focus etc. per sub-channel/formats based on insights of channel and shoppers and ensure this was well executed 
• Lead Customer Marketing team to do New Launch and build New Launch per sub-channel with KPI, tracking and action plans accordingly 
• Maximize Digital Marketing 
• Lead Customer Marketing for Brand ITM deployment per sub-channel/per customers with effective costing 
• Plan, Monitor & control effectively Budget: A&M Push, POSM production, TOT etc.
• Call on all customer wiring assignments as planned and as per customer wiring matrix to build good relationship with customers and to get insights from customers 
• Lead for internal policy/process changes to improve Speed to Market 

2. Channel/Customers JBP 
- Lead Customer Marketing & joint work with Marketing & CD for Insight-based Joint business planning activities per top customers 
• Set clear objectives & plan for JBP per brands/category with top customers of On premise/Modern Trade as aligned in ITM 
• Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies 
•  Support for Top to Top engagement with top customers & WCCE JBP with top customers 

3. Channel/shopper insight based Category management & development 
• Lead team for Forecasting in monhtly, rolling 3 months yearly MT, OP including new sku's 
lead team to do Category development per sub chanel, formats: Pack/mix/Pricing & Revenue management and or portfolio initiatives 
• Delivering CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix 
• Category growth driver and Category Development 
• Co-working with SPVB regional/ Sector team to build team capability, to leverage best practices and/or to win regional/global customers and implement Global agreements if any
 

4. Identify & Win New Business:  Identify and evaluate new business opportunities (new launch/portfolio/ideas/MEM innovations) & lead for execution and or maximize blue force resources; lead for POSM innovation 
 

5. Others
• Managing and enhance capability of Customer Marketing 
• Lead problem solving and address team issue
• as per assignment of line managers 

Skills and Experience

• Strong knowledge of MT & On-Premises channel and Customer strategy & channel Operation understanding, 
• Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, 
Category Management & Development including Revenue management 
• Capability in analysis channel/ brand/ price/ pack trends in MT/ OP channel vs total industry.
• Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers
• Strategic thinking, strong analytical, problem-solving skills
• Fluent in English & Computer skills (MS Office)

Please apply by sending your CV to phuc.phanthihong@suntorypepsico.vn

Please be noticed that only shortlisted profiles will be contacted.

Education