E-Commerce Manager - iB2C

Job Summary

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Role: Responsible for developing iB2C E-commerce channel with a focus on driving ecomerce initiatives on Pure Players and Tiktokshop, delivering volume & neutral P&L while optimize the best-in-class operating fulfillment model

Job Responsibilities

1. Commercial Planning & Customer Development
- Lead strategic plan & deployment of Annual Operating Plan, focus on accelerating growth/gaining share across Categories, Regions, Platforms, ...
- Perform comprehensive market analysis and shopper research to identify market needs, optimize product offering and enhance service. 
- Lead JBP with strategic Partners with E-Commerce Customer/Enabler/Agency and nurture Customer Relationship integrated with comprehensive development plan, focus on key pillars (campaign calendar, pricing & promotion, joint activities, initiatives) & deliver business result
- Identify new opportunities to onboard new customers, deploy new initiatives, drive test & learn agenda, ...
- Collaborate with cross-functional teams to build concept, smooth execution of e-commerce activities.

2. E-commerce Media Performance & Online Picture Of Success Development
- Develop onsite & offsite media plan to drive quality traffic to SPVB Product Page/Official Store & convert new e-shopper, and enhance ROI
- Build Online Picture Of Success guideline to make engaging product & shop display, based on insight to simulate shopper's buying
- Lead new emerging tools (onsite livestream, KOL/KOC livestream affiliate, shopping video...) to capture new shopping behavior & next generation of consumers

3. Excellent Seller Own Fleet Operation
- Design & develop effective operating model & end-to-end fulfillment process for each platform to maximize selling opportunity with minimum operation cost & resource, in line with total company process & policy
- Enhance capability & efficiency of key stakeholders in fulfillment process (GT Distributor, Enabler, Internal team,...) to deliver the best delivery service to shopper
- Other Projects (expansion, optimization, inhouse delivery....)

4. Others
- Budget monitoring in monthly basic, secure on-tracking spending together with KPI delivering (D&A, A&M,...)
- Competitor's tracking (pricing, promotion, activities)
- Others assigned by Line managers/business

Your Team

Skills and Experience

Functional expertise:

- More than 2 years of sales/brand/trade experience in the FMCG industry
- More than 3 years of experience in the online industry, related to FMCG products; must have proven experience in developing, and executing campaigns & promotions to drive traffic and sales in partnership/retail.
- Extensive experience with and deep understanding of online players (e-commerce, food platform, e-wallet) and their operation/ model

Skills:

- Ability to be detailed for operation and data analysis while creative to conceptualize and execute projects, with strong bias for action and deliver results. 
- Track record of developing and managing multiple marketing programs simultaneously.
- Ability to organize, plan, prioritize and meet deadlines; proven track record in achieving set objectives.
- Pro-active, creative, smart, resourceful and resilient self-starter who thrives in a fast-paced environment where initiative and innovation are required. 
- High energy level is essential, dedicated work ethics. 
- Ability to adapt to evolving role and responsibilities; open to new learning opportunities.
- Strong desire to continually improve work processes, systems and deliver against agreed objectives
- Good knowledge of industry, competitors, customers and trade dynamics

Relevant Industries

- Ecommerce Department in FMCG, Ecommerce Platform/Enabler

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Education