Customer Marketing Manager

Job Summary

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Role: To deliver overall KPI of Modern Trade - On-premise (OP) to Develop & Deliver Brands objectives per Channel/Customer (including volume, revenue, profitability etc) via Brand ITM activities, customer JBPs, insight based categories development/customer development actvities 

Job Responsibilities

1.  Develop & Deliver Brands objectives for OP channel
• Develop category/brand strategy & objectives per OP channel (50% of business; stores: 85% of stores contribution 
• Develop & Executecategory/brand guidelines in terms of visibility, brand engagment/communication, pricing, for OP channel based on insights of channel and shoppers 
• Plan, Develop & ensure execution New Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly 
• Plan, Develop & ensure execution Brand ITM deployment for OP channel with effective costing 
• Maximize Digital Marketing 
• Plan, Monitor & control effectively Budget: A&M Push, POSM production,  TOT etc.
• Call on all customer wiring assignments as planned and as per customer wiring matrix  to build good relationship with customers and to get insights from customers 
2. Customers JBP 
• Plan, develop & ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
• Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies 
•  Support for Top to Top engagement with top customers & WCCE JBP with top customers 
3 Channel/shopper insight based Category management & development 
• Do forecasting in monhtly, rolling 3 months yearly for OP including new sku's 
• Do Category development per sub chanel, formats: Pack/mix/Pricing & Revenue management and or portfolio initiatives 
• Deliver CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix, together with Cat Man project person 
• Develop Category growth driver and Category Development 
• Work/update regional/ Sector team to leverage best practices and/or to win regional/global customers re CMKT activities
4. Identify & Win New Business:  Identify and evaluate new business opportunities (new launch/portfolio/ideas/POSM innovations) & ensure exectuion 
5. Other tasks assigned by line managers/business 

Skills and Experience

• Strong knowledge of On Premise channel and Customer strategy & channel Operation understanding, 
• Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, 
Category Management & Development  including Revenue management 
• Capability in analysis channel/ brand/ price/ pack trends in OP channel vs total industry.
• Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers
• Strategic thinking, strong analytical, problem solving skills
• Fluent in English & Computer skills (MS Office)

#LI-DNI

Please send your application to phuc.phanthihong@suntorypepsico.vn

Please kindly note that only shortlisted candidates will be contacted. 

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.